Scratch & Win

Reward your audience by distributing random prizes with a Scratch & Win promotion. After registering, users can digitally scratch an image by swiping the screen. As the image reveals, users see if they've won an instant prize or not. Generate excitement among your most loyal customers and collect participants' contact information to gain insight into your audience and create new sales opportunities. Additionally, the Easypromos Scratch & Win application is fully customizable with your corporate branding.

 

ENGAGE and REWARD your audience! 

Table of contents
Scratch & Win

See our Scratch & Win examples

Summer Scratch & Win (with prize redemption)
Summer Scratch & Win (with prize redemption)
Scratch & Win for Restaurants and Fast Food
Scratch & Win for Restaurants and Fast Food
Scratch & Win with code requirement
Scratch & Win with code requirement
Sales season Scratch & Win
Sales season Scratch & Win
Scratch & Win - Back to School
Scratch & Win - Back to School
Mother's Day Scratch & Win
Mother's Day Scratch & Win
Carnival Scratch & Win
Carnival Scratch & Win

Scratch & Win main features

  • 100% customizable design

    Customize your scratch & win game app with your corporate image: colors, images, background, fonts, and much more.

  • Define the scratchable area and create expectations

    Define the minimum area the user has to scratch to reveal the prize. Manage expectations with this configuration: reveal the prize quickly or wait until the user has scratched away most of the canvas.

  • Create prizes easily

    Upload the images that will be revealed when the main image is scratched away. Every image corresponds to a prize. You can link the prizes to alphanumeric codes and create a redeemable coupon with a downloadable PDF.

  • Manage the prize-winning odds

    The organizer can set the winning odds for different prizes. The app is pre-configured with three prizes with a 25% probability for each one and a 25% “no-win” probability. You can also set a pre-defined number of "no win" games with a personalized message to encourage users to try again.

  • Visual and sound effects

    Users scratch away the image by rubbing a finger on top of it with an eraser visual effect. Additionally, when the result is revealed, cheering or disappointment sound effects play depending on whether it’s a win or not.

  • Enable user registration

    Includes user identification and registration system to allow you to gather new users' data or to integrate it to your user ID system via SSO. More information.

  • Secure digital coupon redemption at physical point of sale

    Tool to redeem digital coupons securely at the point of sale using the user's mobile phone to avoid fraud. Statistics of redeemed coupons and multimedia support also available. More information.

Scratch & Win is available in the following plans:

  • <strong>Premium</strong> Plan
    Premium Plan
    $199USD/month

     

    • Limited to 10,000 participants per promotion.
    • Easypromos branding visible.
    • Customize default template with your own wording and images.
    • Fully customizable registration form.
    • Automated email platform.
    • Third-party integrations with external platforms.
    • Access to advanced promotion statistics.
    See plans
  • White Label Plan
    White Label Plan
    $399USD/month

    Premium version, plus:

    • Limited to 50,000 participants per promotion. Contact us for more than 50,000.
    • No visible Easypromos branding.
    • No reference to Easypromos when sharing.
    • Share the same promotion in multiple languages and locations.
    • Use your own domain name with HTTPS support.
    • Developers: Use your own CSS styles, HTML and Javascript code.
    • Developers: Access to the API and Webhooks for real-time exporting of entries.
    • Recommended for large brands and agencies.
    • Priority support.
    See plans

Combine Scratch & Win with

  • Distribute coupon codes
    Create one or more coupons as prizes for a Scratch & Win promotion.
  • Redeem Codes
    Ask users to redeem a code or to validate a purchase receipt to access a Scratch & Win game. Add a notch of random to your exclusive promotions for clients or attendees.
  • Entry Form Giveaway
    In addition to the instant prizes, include a final prize draw among registered users.
  • Instant Win
    Combine the prize winning odds with instant win prizes to have greater control of when the latter are given away.
  • Survey app
    Round up the promotion with a survey to find out the participants’ preferences.

Complete features

Scratch & Win: Resources and help

  • Tutorial

    Create your Scratch & Win promotion with this step-by-step guide.
    View tutorial

Scratch & Win: Frequently Asked Questions

  • How can I create a digital Scratch & Win?

    Easypromos offers the usual offline scratch card or flyer promotions, but online. Creating a typical scratch and win to generate excitement among your audience and reward them with discounts and other gifts is now very easy and intuitive because no programming is needed.

     

  • Yes. You can customize text, colors, backgrounds, and images with the prizes. The tool is configured so the organizer can customize any element in the Scratch & Win or use the ones provided by default.

     

  • You can configure the promotion with as many prizes as you want. The system will distribute them according to the odds that the organizer has previously determined. There is no limit to the number of prizes and you can specify how many prizes are available. You can also set the percentage of users that will get a no-win.

     

  • Prize assignment is carried out in two ways depending on the type of prize. Prizes assigned by probability are given away according to the odds specified by the organizer. Instant Win prizes are given at a time and date specified by the organizer.

     

  • When you create the prizes in the promotion, you can determine the number of units available. If all the units are given away, the prize will no longer be shown to any user and only the remaining prizes will be given away.

     

  • Yes. Before accessing the "scratch" screen, the user must fill out the registration form, which you can customize with the information you wish to gather. Other previous requirements that you can set are email validation or entering a valid code for every scratch.

     

  • Of course! You can set how many participations a user gets. For instance, you can set a single participation or allow several participations in a day. Additionally, you can require that the user enters a valid code to scratch the canvas. This is an interesting option when the Scratch & Win promotion is exclusive for clients.

     

  • Yes. You have the widgets feature available which includes the code of the game to add it to your web. You can embed it on your website or display it as a Pop-up. This way users can try their luck directly from your website.

     

  • Yes. Scratch & Win features an emailing platform that automatically sends the prize. This option is useful for digital prizes such as discount coupons or promotional codes. Users know they have won immediately but also receive an email that can include a coupon in pdf format.