Trade Shows and conferences
Attract, convert and reward potential customers at industry events
In-person events are a key moment to connect with potential clients or users of your brand. Take advantage of trade fairs to capture visitor’s attention with interactive dynamics, and convert them into leads in exchange for prizes, discounts, or simply by offering them an original experience. With Easypromos giveaways, games and promotions, it will be much easier for you to achieve these objectives and make the most out of the event you organized or participated in.
How to use Easypromos at a face-to-face event?
Capture leads for your brand
An excellent way to obtain contact information is to organize and share an entry form giveaway or prize wheel among event attendees. The key here is to offer an attractive prize and display the promotion in the welcome pack as well as in any other available media.
Attract more visitors to your stand
As an exhibitor at the fair or trade show, there are various dynamics to break the ice and encourage the visitors to come to your stand. The most popular and successful are the Prize wheel and Scratch card, which allow you to distribute direct prizes randomly. Participants can access the promotion from their phone, register their contact details in exchange to which they receive a prize that they can claim at the stand.
Organise a live draw among attendees
At conferences and workshops, take advantage of the main screen of the event to launch a live giveaway and offer an exciting break in between talks, renewing attendee’s attention. Share the QR code of the giveaway on the shared screen: attendees will access and register by simply scanning the QR code from their phone. After the stipulated time to participate, the result of the draw will be presented on the screen with sound and visual effects.
Generate memorable experiences with games
If you are the organiser of the conference or trade fair, add a little fun with an online game. For example, you can prepare a personalised Memory, Slide&Match or a Hidden Object with the sponsoring brands. Advertise it in all media and let attendees participate during the event. Encourage participation by distributing direct rewards or a final prize to the first in the ranking. Present the ranking of the game and results on the main event screen, to keep your audience engaged and updated.
Questionnaires and surveys about the event
Test the knowledge attendees acquired during the event. For example, organise a Timed Quiz to challenge attendees and make sure they understood the topic presented, or create a survey so they can give feedback on each speaker instantly. You can reward user’s feedback by assigning points for each completed survey, and distribute prizes based on the score obtained.
Giveaway on social networks to gain visibility
Get attendees to share on social networks about their experience at the event with a direct giveaway on social networks. Most recommended options are the Instagram Stories giveaways, among all those who share a story and mention the event IG profile, and the mention + hashtag giveaway on X (Twitter).
Maintain the relationship after the event
Take advantage of the interactive dynamics to contact the leads after the end of the event. Manage the post-event in an original way, to remain in your contact’s mind. For example, launch a prize wheel or a scratch card exclusive to the contacts you got, and give out prizes so they can try your product.
Discover how you can use Easypromos at Trade Shows and conferences
Request a personalized DEMO with Easypromos' sales team.
