Mention & Hashtag Contest
Organize a mention + hashtag contest on Instagram and encourage users to upload photos, videos, and Reels related to your brand. Turn participants into brand ambassadors: ask them to include the campaign hashtag and tag your brand when posting their content. Collect user-generated content (UGC) to make the contest go viral by displaying it in a public gallery and activating voting to choose the winner.
Learn how to carry out an Instagram Giveaway among users who comment on a post.
See our Mention & Hashtag examples
Main features of the Mention & Hashtag contest
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Automatic import of participants with public profiles
Users participate with a public Instagram profile by simply posting photos, videos, or Reels that mention the brand and include a specific hashtag. Easypromos will automatically collect these posts, so there's no need for users to register or complete any additional steps.
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Filter participants using the campaign hashtag
Set a campaign-related hashtag to identify and filter the content to be imported from Instagram. This ensures that users using the hashtag want to participate in the contest. You can enable up to three different hashtags to control the content.
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Customizable public gallery
Publish all contest photos, videos, and reels in a customizable gallery with your brand with its own URL. You can also embed it on your website. -
Content pre-moderation
Review and approve all posts before they are included in the contest. You can also set up an automatic email notification that notifies you whenever there is new participation so you can review it before it shown in the public gallery. -
Meta verified application
Easypromos uses Meta's official API to import all content from participating posts automatically. Meta verifies Easypromos for legal compliance annually. Your contests are safe with Easypromos! -
Winner selection by votes, jury, or draw
The Instagram Contest application offers several ways to determine the finalists and select the contest winners: by random draw among all participants, by an internal jury, or through the Easypromos voting system equipped with a fraud control system. -
Participant Management and Statistics
Access the list of participants, statistics, and all of the Easypromos management tools, such as downloading contest photos and exporting participant data in CSV or Excel format.
Access the control panel where you can create and configure your Mention + Hashtag Contest, you will be able to evaluate all the options and preview how it will look upon publication.
Mention & Hashtag Contest Prices
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Premium Plan$199USD/month- Limited to 10,000 participants per promotion.
- Easypromos branding visible.
- Fully customizable microsite design.
- Full customization of the registration form to include any field.
- Automated email platform.
- Participating entries gallery.
- Integration with other platforms.
- Access to advanced statistics.
- Video hosting included.
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White Label Plan$399USD/monthPremium version, plus:
- Limited to 50,000 participants per promotion. Contact us for more than 50,000.
- No visible Easypromos branding.
- No reference to Easypromos when sharing.
- Multiple languages within one promotion app.
- Use your own domain.
- Developers: Use your own CSS styles, HTML, and Javascript code.
- Developers: Access to the API and Webhooks for real-time exporting of entries.
- Recommended for big brands and agencies.
- Priority support.
Combine your Mention & Hashtag contest
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Voting ContestEnable the voting system to make your contest go viral and to choose the finalists or winners based on the votes they get.
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Entry Form GiveawayEnd the contest with a random prize draw to select the winner - or winners!
Mention & Hashtag Contest Features
- Responsive, mobile-first design
- Intuitive, easy-to-use control panel
- Embed on any website with Widgets
- Unique promotion URL to share on any channel
- Content gallery with category and and album management
- Pre-moderation and real-time notifications
- Participation Statistics
- Possibility of configuring up to three hashtags
- Use the mention of your brand to filter the content to import
- Download UGC in .zip format
- Share and follow buttons for social media
First time using Easypromos?
Contact us via live chat - we're ready to help with any doubt or question you may have about Easypromos or our Instagram Contest application.
Mention & Hashtag Contest: Resources and help
Frequently Asked Questions about Mention & Hashtag Contest
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Yes, but only when they participate with a private profile and register in the application. As the organizing brand, you can configure the fields to be filled out in the form and obtain the necessary personal data from the participants. Additionally, you can easily export all the data gathered into a CSV/Excel file or send it to your email list or CRM.
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Yes, photos that users upload to participate in the contest can be pre-moderated.
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Yes, as long as you have planned for it and have the explicit consent of the participants. You should state how you will use the user-generated content (UGC) in the terms and conditions and obtain their rights to use that content directly and explicitly, for example, through a checkbox. We recommend preparing this in advance and seeking legal advice to address this aspect accordingly before the beginning of the contest.
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Yes, are several ways to do this. If they publish content on their feed, you can import it into the contest as long as they use your campaign hashtag and mention the brand. The "Instagram Contest" application is ideal for this purpose. Content published on Instagram Stories cannot be linked to a gallery but you can monitor it for 24 hours and then carry out an Instagram Story Giveaway.
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Yes. You can download all the content in a .zip file.