So why a Women’s Day sweepstakes? It’s a win-win situation. When you share a prize, your followers feel valued and rewarded – especially if you set up an interesting challenge to take part in. At the same time, you can collect comments or encourage user interaction to promote your upcoming social media campaign. And the best part? It couldn’t be easier to organize an International Women’s Day giveaway and pick a winner!
Let’s go through the basic steps to run an International Women’s Day sweepstakes in 5 minutes. And to give you some more inspiration we share some great ideas.
Social media is all about visuals. So before anything else, you need to consider the design of your International Women’s Day sweepstakes. Simply put, you want your sweepstakes to stand out.
The main motivation to join a giveaway is the incentive involved. It’s always a great idea to showcase the prize or post a video that shows the prizes on offer, simply because the audience wants to see what they can win. Additionally, it’s also a fantastic way to reinforce product promotion (that’s if you’re raffling off your products!). Other prizes that are popular with International Women’s Day are clothing, perfumes, accessories, or beauty treatments. You could also share an image related to International Women’s Day, or a “teaser” image that advertises the contest without giving any details away.
Remember, International Women’s Day sweepstakes on social media can also target men! Let them win gifts for their girlfriends, wives, sisters, daughters, friends, and other special women in their lives.
If you’re short on time or design experience, then you can use our ready-made social media templates for International Women’s Day sweepstakes. Just edit the template as a post and promote it on Stories on Facebook or Instagram.
You need to think about the text of your sweepstakes post. There are a few key elements:
- Explain the rules
- Describe the prize
- Specify participation dates
- Give a call to action
- Tell users where to access terms & conditions
- Confirm that the giveaway is not organized or supported by the social network
Those final two points are a legal requirement. But within this framework, you can create a highly motivating and effective post.
In a comments contest, the call to action is always a question. Ask your followers something open-ended, so that they can share original, heartfelt comments. Here are just a few International Women’s Day giveaway ideas:
- Tell us about an inspiring woman in your life.
- How do you pledge to support women on International Women’s Day?
- What is your wish for women in the future?
- How does your workplace celebrate International Women’s Day?
- Tell us what women’s empowerment means to you.
Another reason for creating open-ended questions for your Women’s Day sweepstakes is the engagement and real conversations that this type of question generates.
Choose the right network for your sweepstakes
Now that you’ve decided on the prize and prepared the post to let your audience know about your giveaway, it is time to decide on which network you will run your giveaway. There is no definite answer on which network is the best. It all depends on the demographics and online habits of your target audience and how you’ve built your brand’s online presence. Either way, chances are you will have to choose between Instagram, Facebook, or Twitter. However, if your brand has a good follower base on more than one of these social networks, you can always run a Multi-Network giveaway. This will allow you to run a single giveaway on Facebook and Instagram including all participants, regardless of the network they used to sign up for the giveaway.
For maximum reach, you can run a giveaway on multiple social networks at the same time with our Multi-Network Giveaway app!
International Women’s Day sweepstakes ideas for Instagram
We want you to make your sweepstakes as viral as possible! This is why we will now share some examples of fantastic social media giveaways celebrating women. Take a close look because these brands boosted engagement and fostered customer relationships like real pros.
Here’s an example from a flower shop that organized an International Women’s Day Instagram Giveaway. Comment-to-win giveaways are very easy to join! Ask the participants to tag their friends as one of the entry requirements, and your giveaway will automatically receive more exposure and participants.
This online shop launched a giveaway to celebrate International Women’s Day with its online community. The brand gave away a makeup palette, which appealed to its audience.
These giveaways received a lot of public attention and high participation numbers. They were easy to set up and organize! Once your International Women’s Day sweepstakes comes to an end on Instagram, use the Easypromos Instagram Giveaway tool, to draw a random winner.
If you have a very active community of followers online, then you can take things one step further! Ask for International Women’s Day photos and videos with a Mention + Hashtag Contest.
International Women’s Day sweepstakes on Facebook
In this example, Lingerie brand La Senza organized a giveaway in collaboration with Loxx.me to celebrate Women’s Day with its middle east audience. Participation requirements were simple, follow both brands’ accounts and like the post. Collaborative giveaways such as this one, allow like-minded brands to join efforts, share the costs, and increase reach by benefiting from each other’s followers.
Did you know it is now possible to run sweepstakes on Instagram Stories? Easypromos offers the only tool available in the ti run a fully automated, reliable giveaway on Instagram Stories.
Social media giveaways are fantastic engagement generators, however, you don’t own any information about the participants. So if you’re looking for a way to expand your database use Women’s Day as an opportunity to do so. All you have to do is launch a Women’s Day giveaway with a registration form. In order to enter the promotion and get a chance to win users must register their contact details, for example, names and email addresses. Then, all you have to do is export the contact details using webhooks or one of the available integrations. Take a look at the following example.
You can either organize a final prize draw for all participants or distribute prizes by winning moments. Another idea would be to give away discount coupons to all registered users – it’s always an extra motivation to participate. Make sure you try our Women’s Day Entry Form Giveaway DEMO and download the ready-made template to launch your promotion in minutes.
Need help or advice? You can chat live with our support team. Do you have Women’s Day giveaway ideas that haven’t been shared in this blog post? Contact us!
