As we have mentioned previously, choosing the wrong prize can cause your Twitter giveaway to fail and give your brand a negative image. Let’s be honest, nobody gets excited about bargain-basement prizes that look like leftover merchandise from other promotions. Before launching your sweepstakes make sure the prize is worth the effort. The more valuable the prize, the more you can ask participants to do in return. ? Remember not to make the contest too complicated though, or nobody will want to take part.
This doesn’t mean you need to spend all your marketing budget on a lavish prize. With a little creativity and ingenuity, you can still achieve great things. Analyze your audience, find out what their tastes and preferences are, then base your promotion on your findings.
We’ve been rummaging around on Twitter and we’ve found the following simple-but-effective solutions. Here goes!
Choose prizes that are related to your brand
While it’s true that some types of prizes (holidays, cash prizes, tech gadgets) guarantee wide participation in your Twitter giveaway, these sorts of prizes are also likely to attract “professional sweepers”: participants who are in it for the prize only and are unlikely to go on to become customers.
For users to feel identified with your brand, it is a good idea to choose a prize that is related to the products or services that you provide. In this way, you’re more likely to attract participants who are genuinely interested in your brand and who may go on to purchase your product later. Here are some examples of Twitter promotions carried out by well-known brands:
Win a year’s free supply
A good way to share your products is to offer a year’s free supply. The period could be shorter: three or six months for example. Users generally consider this prize to be of great value. A year’s supply of your product is tempting enough to make people decide it’s worth their while to participate in your contest. Obviously, if the product you sell is very expensive, this option might not be workable.
Be the star of the next campaign
Dove has already achieved excellent results in Facebook with its “Real beauty should be shared’’ campaign. We can find similarly successful actions in Twitter. One example is Gatorade’s #HoopSchool campaign which encouraged basketball players to take up a series of challenges. The prize: the right to boast about their skills in a video.
Offer a package of exclusive prizes
Add emotion to your prize by turning it into an exclusive package that only a few people can gain access to. You can choose various products and create a gift kit or add accessories to make it even more desirable. In this way, you’ll be increasing their value. Video games manufacturers often use this strategy to launch their products, offering their followers the chance to obtain remastered editions or exclusively designed packaging. They even create Twitter profiles to carry out sweepstakes, reward credits or cheats for games, present new features and so on.
Gift card or promotional discount
The advantage of this prize is that it should ensure that all participants of your Twitter giveaway are genuinely interested in your brand or products. These are high-quality leads that translate into more opportunities to gain future sales.
Empower your followers
For brand followers, there is little more satisfying than being granted real power by your favorite brands. That is what Lidl-UK did during its Christmas campaign. The mechanism was simple: Twitter users were encouraged to tweet about Lidl’s products in order to lower their prices. What consumer wouldn’t be excited at such an opportunity?
Whichever prize you plump for, remember that you can increase its value by communicating it in an appealing way. To do this, use multimedia formats such as images, videos, or gifs.
Now you have a few ideas, get ready to launch your Twitter contest or sweepstakes. Give it a go and launch your giveaway with Easypromos!
