As Easypromos‘ Commercial Director, I’ve had the privilege of presenting our tool to hundreds of clients. And the one thing I consistently hear after a demo is: “I had no idea there was an app that could do all of this.” As much as that reaction of surprise always brings a smile, it also highlights that there is still work to be done to showcase our full potential. This article aims to share with you exactly how Easypromos can help your business in a clear, direct, and inspiring way.
Easypromos: Your Partner in Achieving Marketing Goals
Easypromos isn’t just a platform; it’s a one-stop solution tailored to help businesses—from small local shops to global brands—achieve their objectives. Let’s explore how Easypromos can work for you:
1. Capture New Leads
Capturing attention and turning it into actionable leads is one of the biggest challenges businesses face. Easypromos helps you stand out with engaging, interactive campaigns that convert curiosity into customer data.
For example, you can leverage a holiday like Mother’s Day to host an interactive game tied to your brand. Promote it through your newsletter and social media channels, and entice participants with attractive rewards. One idea could be offering a discount coupon as a guaranteed prize just for joining, along with a special gift to raffle among all participants at the end of the campaign.
Moreover, Easypromos offers customization tools to tailor campaigns to match your audience’s profile. Running an online store? Try a Spin-to-Win wheel on your landing page, where visitors instantly unlock discounts for their next purchase. Have a physical location? Launch a campaign where customers answer trivia questions related to your brand to earn promotional coupons they can redeem in-store.
Audiences today are flooded with paid, one-way ads that often go unnoticed. With Easypromos, you can break through the noise by engaging your audience with fun, interactive dynamics and enticing incentives like gifts or discounts. These strategies not only help you stand out in a sea of ads but also create an emotional connection that sets your brand apart.
2. Build Customer Loyalty
Your most valuable customers are the ones you already have—but keeping them engaged is no easy feat. Easypromos strengthens these relationships with tools specifically designed to reward loyalty and deepen connections.
With Easypromos, you can reward your customers in a variety of ways:
- Receipt validation with OCR and AI: Allow customers to upload a photo of their purchase receipt to participate in exclusive promotions. It’s an effective way to reward those who already trust your business and encourage repeat purchases.
- Dynamic QR codes for in-store incentives: Offer exclusive discounts at your shop. Visitors scan a dynamic QR code, which can only be used once, and a new one is generated after each scan. This strategy ensures that only customers who visit your store can access the discounts.
- Virtual coins: Use the virtual coins feature to reward customers every time they engage with your brand, be it a purchase, contest participation, social media interactions, or referrals. These coins can be redeemed for prizes, discounts, or special offers, fostering a long-term relationship built on continuous incentives.
These are versatile tools that can work as stand-alone applications or integrated into loyalty programs, member-only areas, or CRM systems, allowing you to offer personalized experiences that keep your customers coming back.
Loyalty isn’t just about keeping your customers satisfied. It’s about turning them into brand ambassadors. Easypromos gives you the tools to create unique, memorable experiences that deepen their connection to your business.
3. Boost Sales
Every business wants to drive revenue. Easypromos provides creative ways to convert visits into sales and to nudge customers to shop more, and more often. Here’s how to do it:
- Distribute Coupons That Drive Real Sales With Easypromos, you can distribute coupons that are redeemable both in-store and online. The platform provides a comprehensive system to track who got the coupon, and how and when they redeemed it, ensuring complete traceability for every campaign.
- Create a Sense of Urgency Urgency is one of the most effective strategies to boost demand. Easypromos enables you to create time-sensitive coupons, such as “This coupon is valid for the next 3 hours only.” This approach is perfect for driving sales during off-peak hours or slower days.
- Increase Average Purchase Value Want customers to spend more? With Easypromos, you can reward those who reach a minimum purchase amount. For example, if a customer spends €50, you can offer a “Scratch and Win” promotion where they can earn instant prizes or discounts, nudging customers to add more products to their carts.
- Turn Visitors to Your E-commerce Into Paying Customers Running an online store? Easypromos has tailored solutions for e-commerce. For instance, display a prize wheel when a visitor spends more than five seconds browsing a specific category on your site. Prizes could include exclusive discounts or free shipping. Add a condition that the reward must be redeemed the same day to turn curiosity into immediate action.
- Leverage the Year’s Most Consumer-Driven Season with an Advent Calendar The holiday season is the perfect time to strengthen customer relationships while boosting sales. Easypromos Advent Calendars allow you to run daily promotions throughout December—offering everything from exclusive discounts to giveaways and instant prizes. These campaigns keep your brand top-of-mind and your customers engaged throughout the month.
4. Collect Valuable Data
Easypromos allows you to collect and analyze valuable insights on your customers, helping you better understand and segment your audience. We gather two types of data:
- Zero-Party Data This is information customers willingly and directly share with you. It’s gathered through explicit questions in registration forms or interactive question-and-answer dynamics within Easypromos. This data is highly accurate as it reflects customers’ personal preferences, interests, and characteristics.
- First-Party Data This data is collected based on users’ interactions with games, contests, and promotions. It includes metrics such as participation time, selected responses, and engagement patterns within the promotion. These insights are instrumental in understanding your audience’s behavior and tailoring your strategies accordingly.
Data Security
When discussing data, security and privacy are non-negotiable—and they are integral to Easypromos’ value proposition. As a platform committed to safeguarding information, we operate under the highest international standards, as evidenced by our ISO 27001 certification (information security management) and ISO 27018 certification (cloud data protection). These certifications are more than a commitment, they’re a guarantee that all data managed on our platform is rigorously protected.
In compliance with GDPR, Easypromos acts as a data processor. This means we only use collected data to ensure the operation and functionality of the promotions. As a promotion organizer, you will always be in full ownership of the collected customer data.
At Easypromos, data security and privacy are not just a feature, they are core values.
Seamless Data Integration for Your Ecosystem
To help you make the most of the data collected, Easypromos enables automatic integration with your CRM or any other analytics tool. Our platform offers:
- Native integrations with popular CRMs.
- Connections via Zapier for quick, hassle-free integration.
- Advanced options using API and Webhooks, allowing real-time synchronization with external systems.
With Easypromos, collecting valuable data is not only simple but also secure, transparent, and fully adaptable to your business needs. This data empowers you to create more effective, personalized, and results-driven campaigns.
5. Boost Your Visibility on Social Media
Easypromos provides the tools you need to run giveaways on Facebook, Instagram, and Twitter quickly, efficiently, and securely.
It’s not just about creating engaging campaigns; it’s about doing it while strictly adhering to the policies of each social network. This commitment is a cornerstone of Easypromos because we understand that the success of your promotions depends heavily on playing by the rules.
We work exclusively with each platform’s official API, ensuring that all campaigns comply with the technical and legal requirements. Unlike some competitors who rely on unauthorized methods like scraping, our approach guarantees that your promotions align with social media policies, avoiding risks such as campaign suspension or, worse, account closure.
This method not only protects your campaigns but also safeguards your brand’s reputation. With Easypromos, you can rest assured that every action is designed to follow the rules and ensure your campaign, not only succeeds but also enhances your image as a trustworthy and professional brand.
In addition to ensuring compliance with regulations, Easypromos is committed to offering more sophisticated dynamics beyond simple Instagram comment giveaways. For example, we offer giveaways based on mentions in Instagram Stories, a dynamic format where we’ve automated the monitoring and collection of mentions. We also have an optimized management system for influencer giveaways, allowing brands to leverage the power of influencers to amplify their message and connect with targeted audiences.
We are aware of the constant evolution and ever-changing regulations in the social media landscape. That’s why at Easypromos, we stay ahead of the curve, adapting to the latest updates. This commitment not only ensures that our social media giveaway apps comply with current regulations but also enables us to provide you with tools that take advantage of new opportunities to benefit your brand.
With Easypromos, you’re not only boosting your social media visibility, but doing so with the confidence that your campaigns are in line with best practices and the latest regulations, ensuring your promotions are effective, innovative, and completely secure.
Conclusion
Easypromos isn’t just the “Swiss Army knife” of digital promotions. It is the gateway to stand out in a competitive market. Whether you’re looking to capture leads, reward loyalty, drive sales, or gather actionable data, the time to discover all that Easypromos can do for your business is now!
Ready to get started? Sign up for free and explore our platform. Build and test campaigns with no upfront cost, you only pay when you’re ready to launch.
Or, schedule a personalized demo, and let us show you how Easypromos can take your promotional strategies to the next level. Let’s make your next campaign unforgettable.
