Advantages of using a QR code to disseminate your promotions
If you are wondering how to use a QR code to disseminate your promotions, you have come to the right place. Easypromos offers a reliable and 100% self-service platform to create promotional and engagement actions. All apps are optimized for mobile devices and ready to use on all digital platforms. You only need to configure an action and share it on social media, websites, blogs, instant messaging apps, or at the point of sale so that users or customers can participate.
There are several ways to publicize a promotion. However, QR codes have become a popular strategy to draw traffic due to the ease of scanning them with smartphones, and because they grab a lot of attention. Hence, spreading promotions with a QR code is an effective way of increasing visibility.
Let’s look at an example. Visitors to a brick-and-mortar store can easily scan the promotion’s QR code displayed on a digital billboard to participate in a game and win a prize. In this shopping center, a digital Scratch & Win game with summer prizes was promoted.
How to get a promotion QR code
On the promotion management page, the promotion QR code is readily accessible for various communication purposes, such as inclusion in printed materials, website integration, or email distribution.
To obtain the QR code, simply click on the QR code icon located on the promotion management page. A pop-up window will appear, allowing you to download the QR code for seamless insertion into both physical and digital documents.
Examples of how to disseminate promotions using QR codes
The Spanish supermarket chain Ametller Origen launched a customer loyalty campaign. The promotion was communicated through in-store merchandising, and customers could participate by scanning the promotion QR code. After validating a purchase receipt, customers had a chance to spin a digital prize wheel for a chance to win prizes or discounts.
Another inspiring example of promotions with a QR code is from a bar/restaurant in a hotel. There was a small informational display with a QR code on each table. By scanning it, customers could access a promotion to get complimentary drinks.
To provide more information, explain the participation process within the promotion itself. Thus, once users have scanned the QR code, you can add text with all the participation requirements.
Are you thinking about launching a promotional campaign with QR codes? Contact our support team through our live chat, we will be happy to help!
