Survey apps offer several benefits for brands, users, and content creators alike. Before exploring some survey examples, let’s look at a few key reasons why these activities are so effective:
- Get direct feedback. Surveys allow you to quickly learn about your audience’s opinions and preferences. This can be useful for evaluating products, services, or ideas.
- Increase engagement. Surveys encourage active participation, which enhances content visibility and strengthens the relationship with followers.
- Identify trends. They can help you uncover emerging interests or behaviors within your audience, making it easier to adjust your strategy.
- Create relevant content. With the collected data, you can create content that is more valuable and engaging for your audience.
- Foster loyalty. By involving the audience in decisions or asking for their opinions, followers feel more valued and connected to the brand or creator.
- Collect your target’s contact information. If you wish, you can ask users for their contact details in exchange for a prize, discount, or entry after completing the survey.
In summary, brand awareness surveys are an effective and cost-efficient way to connect with your audience, increase visibility, and tailor strategies based on your followers’ real interests. Now, if you’re unsure how to create your survey or how to share it on social media, let’s take a look at some survey examples!
How can I create a social media survey?
With Easypromos tools, you can create a survey from a pre-configured template, without any programming knowledge. You can customize it to your needs and get a fully responsive microsite that you can easily share on social media or embed on your website.
You can also add as many questions as needed, define the best design to present them, and customize the colors, typography, buttons, images, and more for the survey. All while previewing your survey in real-time to see how participants will view it.
Try this example of a literary survey to experience it from the user’s perspective.
As you can see in the following survey examples, the questions vary depending on the objective, but they are generally structured to gather specific information about respondents’ opinions, experiences, or behaviors. They can also be used to understand consumption habits, satisfaction after using a product or service, and more.
How to create a survey on social media?
Although on Instagram you can create a survey directly through stories with a sticker or on Facebook through a post, we recommend using the survey app as it offers many more options, both in terms of design and data collection, as well as statistics.
Set up your survey with Easypromos and get a link to share it on stories, in the feed, or in the BIO link.
For more information on how to create a poll on Facebook, check out the link.
How to create a survey on multiple social media platforms at once?
Once you have set up the survey, think about the audience you want to reach. This will give you many clues to decide on your media plan, meaning the platforms or places where you will share your campaign to attract participants.
For example, you should share your survey on social media if you’re targeting a broader audience, or on your website if you want to convert anonymous visitors into leads.
What is clear is that you can share the survey across different channels thanks to the link or QR code generated for sharing.
How to attract participants to a survey?
The best way to attract participants to your survey is by offering an incentive in exchange for participation. With the tool, you can run a giveway among all respondents, or offer a direct prize every time a user completes all the questions, such as a discount.
Survey examples shared in social media
Survey example to determine the best day and time to publish a podcast
Through a small survey, the creators of the health and fitness podcast *Let’s Talk* ask users for the best day and time to publish it. This way, they ensure a larger audience for their episodes.
Survey on the use of the Galician language
Through a survey, the Galician Language Portal of the Xunta de Galicia gathered valuable information on the use of Galician. They asked about the most commonly used phrases or specific terms to describe objects. To encourage participation, they held a raffle offering two product bundles among the respondents.
In the survey, they used different types of questions: open-ended questions, sortable responses, selectable answers, and more.
Customer satisfaction survey example for a hotel chain
To find out which hotel was most preferred by their customers, the Tres Reyes hotel chain conducted a small survey on Valentine’s Day. They raffled off a stay among all participants.
B2B satisfaction survey
Quimivita, a company specializing in food and cosmetic ingredients, laboratory materials, and industrial technologies, conducted a customer satisfaction survey. Through this survey, they identified areas for improvement in their services and products. This type of survey can be an essential tool for enhancing the business relationship between a supplier and its clients.
In this case, the survey included different types of questions, and to encourage participation, they raffled off electronic gadgets among the respondents.
Cosmetic product survey
This survey by Banbu, a natural cosmetics brand, had two main objectives: to understand the relationship between users and the cosmetic products they use, and to educate their customers on concepts related to cosmetics and health. To encourage participation, they offered a direct reward to each respondent: a discount, a prize, or a free sample.
Discover other promotions with Easypromos
Now that you’ve seen some survey examples, let us explain that Easypromos offers a wide range of interactive actions, fully customizable with your brand. Visit Easypromos website and discover everything you can do with our platform.
Do you want to run a promotional campaign but don’t know where to start? Contact us through the chat or schedule a video call with our sales team.
