Nothing attracts online user’s attention as much as the word “win” does. So imagine how many potential customers you could attract by taking advantage of the excitement generated by online contests. It’s common knowledge that users are likely to share their contact information with brands that give away freebies, trendy products, or even discount vouchers. Simply put, no one likes to share their information for nothing.
Branded prize wheels are effective for acquiring names and email addresses of the consumers that are already familiar with your brand, as well as the ones that only just heard about you. If you’re wondering why that is, then the answer is very simple. The simplicity of entering prize wheel contests makes users realize that in fact, they have nothing to lose. So why not just try their luck?
The best thing about the Easypromos Spin the Wheel app is that it can be used by any brand, from literally any sector to achieve a variety of marketing objectives such as capturing leads, boosting sales, reinforcing customer loyalty, and spreading brand and product awareness. In this article, we take you through real examples of prize wheel promotions created with our prize wheel application, and we explain how they helped their organizers achieve different marketing goals. Read on!
Turn anonymous visitors of your website into paying customers with a Spin the Wheel Promotion
Jimten is a manufacturer of plumbing supplies with over 50 years of experience in the industry.
To promote their business and capture the attention of users visiting their website, Jimten decided to create a customized prize wheel and feature it on the main banner of their website to make the promotion visible to all visitors. As you might imagine, the conversion rate of the roulette was exceptional since visitors couldn’t miss the opportunity to win free plumbing items.
But what did the company gain from this action? Quite a lot! In addition to enhancing their brand image, they also managed to turn visitors into qualified potential customers.
Did you know? You can embed a Spin the Wheel promotion on your website or display it with a pop-up window using the Easypromos widgets!
Promote health and entertain your audience with a fitness wheel
Good customer relationships are vital for the longevity of a brand: consumers are more likely to choose and remain loyal to brands that share their values. Promoting fitness is a great way to reach a broader audience on social media, even if your brand is not in the sports sector, just as long as you share common values or interests with your target audience.
Here’s an example of a “Fitness Spin the Wheel” to promote a healthy lifestyle, entertain the audience, and grow your database. We created this promotion at Easypromos to engage our team during lockdown. The initiative was very successful and has since been replicated by other brands.
The segments of the roulette usually feature prizes or discounts that are at stake. However, in this case, the segments featured exercises. Users registered to access the roulette and then spun it to discover their daily routine, which included a video showing the correct technique. When a brand launches a fitness roulette like this, it generates original and striking content and increases user interaction by showing its more human side.
If the main goal of the roulette is to attract users’ attention to grow the community or database, you must not forget to incentivize participation. Raffle a prize among all registered users or distribute discount codes to all fitness enthusiasts who share their contact information.
Draw visitors to your stand at trade fairs and boost your brand’s visibility with a Spin the Wheel promotion
Fisiomarket, a Spanish physiotherapy supplies provider, came up with a campaign prior to its attendance to the FisioExpo 2023. The company included a banner on its website featuring a Spin the Wheel promotion.
When clicking on a banner like this, users are redirected to the promotion’s microsite to participate. After filling out the registration form, participants got to spin the wheel for the chance to winning a prize. And here’s where the genius of this promotion is: the prizes had to be redeemed in person at Fisomarket’s booth at the FisioExpo trade fair.
With this promotion, the company not only transformed anonymous visitor to its web into qualified leads, but it also drew foot traffic to its stand. Providing the brad with further networking and sales opportunities!
You can now distribute prizes in your Spin the Wheel promotion by Instant Win and probabilities! Learn more about the two different types of Spin the Wheel prizes.
Build customer loyalty with a Spin the Wheel promotion to giveaway products and discounts
Loyalty strategies include differentiating from the competition, listening to the buyer, offering new products, and rewarding customers with discounts or free products. Every business or brand should strive to retain its customers, and loyalty strategies aim at this goal, not to mention that retaining existing customers is more cost-effective than acquiring new ones.
Loyalty-building actions can be featured on the brand’s website, social media accounts, within a customer app, or even at physical points of sale. Whichever the channel, a Spin the Wheel promotion is engaging and straightforward both for users and the organizing brand.
In the example above, the American Western and rodeo apparel brand Kimes Ranch launched a Spin the Wheel promotion to build loyalty and reward its customers with the chance of winning one of the brand’s products by spinning their prize wheel.
Celebrate marketable holidays with a Spin the Wheel promotion
We all know that there are some holidays that the majority of your audience likes to celebrate, including Christmas. Christmas is also the time of year when we spend more than normal. Presents, decorations, travel, and Black Friday just some weeks before Christmas mean that consumers are on a lookout for deals. Giving your audience a chance to win Christmas hampers, discounts, and maybe even gifts for their family is a great way to build better relationships and reinforce their loyalty.
The following Christmas prize wheel can be easily shared across social media channels in an attempt to convert followers into high-quality leads. You will have higher chances of doing so by offering prizes that appeal to your target audience. If your business is a beauty shop you might want to share gift boxes of premium cosmetics or hampers full of wine if you’re a winery owner. Here’s an example of a branded prize wheel that could be shared by a market, supermarket, or local food shop.
Try this Christmas Spin the Wheel DEMO and get a feel of the real user experience.
Reward your customers’ purchases with a Spin the Wheel promotion
So far we’ve mentioned that online prize wheels are perfect lead acquisition tools. But now let’s focus on the fact that you can online launch prize wheel promotions to reward your existing customers. Make sure you stay top of mind with your clients by reaching out with attractive rewards. Spin the Wheel promotions are not only interactive and creative but also visually appealing, which helps the customer experience.
Reward your paying customers with a Spin the Wheel promotion that requires them to upload their proof of purchase to spin the wheel and win a prize. Easypromos offers the Validate Receipts through OCR feature, which allows you to set specific participation requirements such as a minimum purchase amount. Sounds appealing?
Try this Spin the Wheel + Validate Receipts DEMO and see it for yourself!
Fully customizable prize wheel to foster brand recall
Last but not least, we want to point out that prize wheels created with Easypromos are fully customizable. This includes all the visual elements in the wheel: images, background, fonts, and even marquee lights animation. Our easy-to-use promotion editor will take you through all the necessary steps to configure it to your liking, enhancing your brand’s corporate image and users’ recall! Here are some examples:
We hope that by now you have a better understanding of how to use branded prize wheels in your marketing strategy. Let’s sum up all the objectives that you can achieve with Spin the Wheel promotions:
- Increase brand and product awareness
- Reinforce customer loyalty
- Distribute coupons and prizes to boost sales
- Grow mailing list
- Entertain your customers and boost engagement
- Increase social media visibility
Not so bad, right?
Would you like to get some more information? Or maybe you have some doubts regarding the Easypromos Spin the Wheel app? Online chat with us!
