Why brands are watching the Rugby World Cup
The Rugby World Cup is set to start on 7 September in France, the stage is set for 20 national teams to battle it out for the world championship and for your brand to engage its target audience with fun and effective digital marketing campaigns.
The World Cup is an event that works for lots of different brands and industries, such as:
- sports (obviously)
- tourism
- hospitality
- fitness
- any brand with a local or national identity
And most of all, because the contest lasts until the final on 28 October, the Rugby World Cup offers a chance to keep your followers engaged for over a month. That’s definitely enough time to convert them into customers!
What we learned from the Rugby World Cup
2015 was the first truly “social” Rugby World Cup, with an explosion in campaigns on Twitter and Facebook, according to Digital Marketer. But Instagram was still in its infancy. And let’s face it – many brands were still catching up to the idea of social media marketing.
Over the last eight years, brands have learned to be more personal, innovative and interactive. So look out for creative ads which get the fans involved – like this air safety video for Air New Zealand.
But what if you don’t have a marketing budget the size of an Airbus 380? You can still create fun, effective campaigns! Try these 3 ideas to activate your social media followers, collect leads, and share the thrill of the World Cup.
Run a quick social media giveaway
Let’s start with the easiest option: a social media giveaway on Facebook, Instagram, or X (yes, the one previously known as Twitter).
All social media giveaways work the same way. First, you publish a post on your profile. Then you invite people to comment – and once you’ve got plenty of engagement, choose one participant to win a prize.
Try to offer a reward that is relevant to the Rugby World Cup, and to your brand. Make sure you’re up to date on the rules for prizes in your location – and if you need to limit participants by age or location, use a sponsored post to target your giveaway to the right audience.
With Easypromos you can choose the winner easily, randomly, and transparently and get a certificate of validity. And did we mention the free, instant video you get to announce the winner?
Challenge your followers to pick a winner
There are only 2 drawbacks to a social media giveaway for the Rugby World Cup. You can’t collect direct contact details, like email addresses or phone numbers – and your contest is open to a very wide audience.
Now, if you’re still building a following online, then that wide audience is a good thing. But what if you already know your target market, and you only want to reach high quality leads?
That’s where more advanced contests come in. And when it comes to Rugby World Cup contest ideas, you really want to create something which will give rugby fans a challenge.
If your customers are sports fans, try running a Rugby World Cup predictions promotion. Invite them to guess the winners in each pool, the semifinals or the finals. You can give away small rewards for participation, or finish up with a grand prize for one person who predicted the winners correctly.
Everyone who shares their predictions will have to fill in a contact form. You can customize this to collect any details that you need. And you can offer extra incentives, like more chances to win when users recruit their friends.
Test your customers on rugby trivia
Quizzes, trivias and tests are also popular Rugby World Cup contest ideas. Instead of asking your followers to predict the future, test their rugby history with a knowledge quiz.
Just like a Predictions contest, you can use the campaign to collect contact details from potential customers and generate leads. And you can offer coupons, prizes, and recruitment incentives to make your Rugby World Cup quiz go viral.
We hope you found this idea inspiring. However, if you are looking for a different kind of promotion or have any other questions, don’t hesitate to contact our customer support team via live chat. We will be happy to help!
