If you’re tired of scheduling the same social media posts and want to try something different, you’ve come to the right place. We propose you to create different social media quizzes to surprise your users with fun and educational content.
There are many different ways to run a social media quiz, but some of them are more effective than others. In this post, we are going to share the secrets to creating quizzes that engage your audience in the right direction.
Types of social media quizzes you can put online
There are a lot of quizzes on the market. You have probably participated in some of them, but now we are going to list the ones you can create with Easypromos:
- Quiz with Timer: it tests your audience with a selection of questions that they must correct against the clock if they want to be first in the ranking.
- Knowledge Quiz: it creates a quiz with correct and incorrect answers and generates personalized messages based on the score obtained by the contestants.
- Pick your Favorite: it allows your contestants to choose their favorite option among different alternatives on the same screen. At the end, it will show a graph with the results.
- Face Off: it shows two options and allows the user to choose their favorite. With each choice, a new one appears until you choose your final option.
- Like or Not: it displays up to 15 proposals for contestants to swipe right to choose their favorites or left to discard.
- Survey app: it asks your customers or target audience for their opinion with a survey in which they value your brand or products.
- Product Recommender: It suggests the most suitable products to your future customers with a set of questions to find out their tastes and preferences.
- Personality Quiz: it designs a closed-ended questionnaire to identify your audience’s tastes and preferences. When your audience is done, it displays a final message customized based on their answers.
- Predictions: it asks your target audience to guess the outcome about future matches, sports or cultural events.
Find out more about the Easypromos quiz apps on our website.
In addition, you can also create a social media quiz directly on some social networks, such as Instagram, Linkedin or X, but they usually have very limited options and do not allow you to save the contact details or answers of the people involved.
Now that you have seen social media options are limited, we recommend a different strategy: design your own social media app quiz. Instead of using native social media tools, you can create your own quizzes with all the texts, images, and level of customization you want. Then, you can use social media to share these quizzes with your entire audience.
Let’s take a look at it step by step…
How to make a social media quiz in a proper way
The quickest and easiest way to create an online quiz is to use an app that already has the structure and programming of the quizzes created. This means that you don’t need to have programming skills, just choose a few colors, add images, and write the questions and answers you want.
Simple, isn’t it?
With Easypromos you can create any social media quiz you prefer from preset models. All you have to do is sign up for free and start setting up everything you need.
Here are some extra tips to consider when setting up your quiz:
- Keep it short: the most popular quizzes have between three and six questions. If they are shorter, people feel cheated, and if they are longer, the user will have the perception that they must put too much effort into it.
- Be realistic: adjust questions and answers to the target audience they are addressing. For example, if you’re designing a back-to-school quiz, don’t include Christmas-related questions.
- Use some multimedia: add photos, videos, music and GIFs to make quizzes more appealing and interactive.
- Stay up to date: to attract the attention of Internet users, link the quizzes with current events and take a huge advantage of the context in which you live. You can also take advantage of the special dates.
- Design for mobile use: most people check social media on their smartphones, so they’ll also see your quizzes on mobile devices. All Easypromos apps are fully compatible with mobile browsers and formats.
- Offer an incentive: Encourage public participation with discounts, gifts, coupons, or contests. If the reward is related to the theme of the quiz, much better.
- You have to include a registration form that collects contact information and other basic data from contestants, including the chance to accept email marketing.
Examples of quizzes on social media
Sustainability Quiz with Timer
Test your audience’s knowledge while you gain in engagement at the same time. To give a touch of fun and originality to your quiz, create it with the Quiz with Timer app to set up the questions with a limited response time.
To give you a proper example, we see how Ecosport created this dynamic with questions related to sustainability and recycling to educate users. They were giving a prize among all the participants.
Quiz with visual elements
The +Vision optician launched a fun quiz so that users could test their visual skills. Each question was a game or riddle, and all the contestants had to answer with the correct choice.
They set up the promotion with a ranking system to add competitiveness and excitement to the action. Sunglasses and a merchandising kit were given among the five participants with the highest score. On the other hand, they gave a discount to all those registered.
Pick your favorite place
A very fashionable social media quiz is the one that allows you to present several alternatives on the same screen around a topic. Of course, users have to choose their favorite option. After the vote, a graphic with the general results of the vote is displayed.
With the Pick your favorite dynamic, you will be able to boost interaction with your brand with a quick and dynamic vote. In the example you see a quiz that a digital newspaper made about the most interesting places of a city.
Knowledge quiz about sport events
Looking for a way to strengthen its sponsorship, Joma Sport launched a knowledge quiz related to the Davis Cup. Through different questions, the social media quiz evaluated the public’s knowledge of this competition, in exchange for receiving a discount code to buy in the official store.
With Easypromos, the brand was able to customize the quiz with its corporate image and set different types of questions and answers.
A survey to improve customer service
Just like the cosmetics brand Banbu did, they created an online survey to get to know their customers better and find out what they expected from them. In this case, they asked users what content they found most interesting and what they wanted to receive through their newsletter. They rewarded participation in the survey with a direct prize.
How to share your quiz on social media?
If you have used the Easypromos platform to create the quiz, you will get a unique link to share and expand your brand. Share this link on Facebook, Instagram, X, Pinterest, TikTok or any other site or channel where you have followers.
However, it’s not enough to share the link once. You need to create expectations and get the widest resonance. Here are some simple and quick ways to increase the reach of your social media quiz:
- Create some expectations before the release of the quiz with some hints or some random screenshots. In fact, you can even share the first question of the social media quiz and then encourage your audience to jump in on the rest of the questions.
- Share hints on your social networks: Follow up in real-time to see which questions are the most challenging for your audience.
- To motivate your followers, show them rewards, such as gifts or exclusive prizes.
- Congratulate your followers when they share the results of the quiz with you. It’s a great opportunity to collect user-generated content and make the most of audience engagement.
- Set a countdown that makes reference to the start and end time of the quiz. It will create a sense of urgency for more people to answer the questions.
- Announce the winners with a sense of style: If you end up giving a prize or have a leaderboard with the results of the best contestants, make sure to announce the winners on all your social networks.
Once the entire campaign is over, you can use the contact information to follow up on the leads and enhance the relationship with email marketing actions. You can use quiz answers to understand what your followers are interested in or develop a new product based on feedback or responses.
Are you feeling inspired and want to start setting up your own quiz? Do you have any questions? Request a video call and we will help you!
