We’re about to share something that many people are still unaware of or hesitant to try—something already reaping benefits for some clients. We call it the “Promotions Methodology,” a simple approach that delivers excellent results. Let’s illustrate it with two case studies.
Case Study A: 20 Giveaways a Year to Generate Leads
This travel agency operates in a highly competitive market where grabbing attention on social media is tough without a standout incentive. Advertising costs in this sector are skyrocketing, so offering an engaging giveaway or game with an appealing reward can be a game-changer.
Their formula is simple yet effective: An Entry Form Giveaway (prize: a trip) + targeted social ads. In 2024, this agency ran 20 giveaways using the same registration form, visual design, and dissemination strategy.
In other words, they set up the first giveaway once. For the remaining 19, all they had to do was duplicate it, change the prize and dates, do a final review, and that was it! The brand knew the strategy worked and how to execute it efficiently, allowing them to steadily collect leads through their newsletter. The results? A total of 43,000 contacts and over 300,000 impressions from their promotional sweepstakes.
Investment breakdown: Just €1,490 for the annual Premium plan, plus a budget for social ads. If we estimate that the brand spent €1,000 per month promoting the sweepstakes, the cost per lead remains remarkably low: just €0.30 per lead. Where else can you find leads at this price? And with the certainty that these leads are high-quality—because with Easypromos, misspelled, temporary, or fraudulent emails cannot be registered.
Case Study B: 90 Promotions to Keep the Audience Engaged
This example involves a shopping mall looking to draw foot traffic to its stores and promote its businesses and activities throughout the year. They distribute interactive promotions via social media and direct traffic to their website, where a banner promotes the latest campaigns. This approach helps them:
- Increase website visits.
- Convert followers and anonymous visitors into qualified leads.
- Boost engagement with their target audience.
In 2024, they launched 90 promotions, collected 17,000 contacts, and generated 140,000 impressions.
This client uses promotions year-round, including entry form giveaways, purchase-receipt validation giveaways, digital scratch cards, prize wheels, and games. They also complement these promotions with social media giveaways to keep their community engaged and motivated. Using Easypromos, they managed over 90 interactive promotions in a centralized and efficient way for a yearly fee of €1,490 (Premium Plan). Their cost per lead? Just €0.09. Of course, the actual cost might be slightly different (since not all leads will be new contacts), but there is plenty of room to optimize, and with a strong promotional strategy, excellent results can be achieved.
Wouldn’t it be great to achieve similar results to these? The key takeaway is that you don’t need to invest much effort or time in setup. Contact our sales team now for a video call consultation, and we’ll help you design the best strategy tailored to your industry and brand needs.
