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Tourism Marketing Examples

Tourism marketing has changed a great deal over the last few years. Among these changes we have seen a trend towards deseasonalization and diversification of supply, with the aim of increasing demand. To meet this challenge, online promotions play an…
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Dan Scholz

Dan Scholz, director of Digital Marketing for YouGov

As Director of Digital Marketing for YouGov, a global market research firm with an online panel of over 3 million active respondents, Dan Scholz is responsible for leading both lead acquisition and user recruitment via digital, email and social media…
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How to Create an Online Carnival Contest

It’s time for Carnival – with music, parties, costumes, parades, and treats. Here's how to bring the color and life of the carnival to your brand marketing strategy and stay top of mind with customers.
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How to Give Away Promotional Codes for Customer Loyalty

This is a success case that reveals how an online campaign generated new customers at the same time as rewarding existing customers. Through customer loyalty rewards this brand demonstrates how they created ambassadors to help spread the promotion including their…
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