Contests, giveaways, and online promotions are powerful marketing tools that allow organizing brands to promote their products or services. Furthermore, a well-organized, well-executed contest achieves greater brand awareness and exposure, increases web traffic, and boosts followers and user interaction. However,…

The huge growth in smartphone use and the ongoing craze for selfies have created a very favorable climate for video contests. Until recently, video contests weren’t used often because making, editing, and uploading a video to a platform required too…