How do you get people excited about your giveaways? Often, the trick is to introduce an element of chance - and the more random the contest, the better. If you can create more chances to win, you'll increase participation too.…

Let's talk about how to promote a film online. Whether you're working with a blockbuster action movie or an arthouse indie project, running a local film festival or celebrating a nationwide release, you'll need to turn social media to your…

Cycling is a fast-growing business - and it's modernizing, too. Bike marketing is no longer just about showcasing the latest model. It's also a lifestyle. People - especially young adults - use bikes for day-to-day transport and their leisure time.…

User-generated content is a powerful tool in the hands of any business. Not only does it allow your marketing team to be a bit lazy and give the controls to your users for a short while, but it also boosts…