Easypromos blog: interactive marketing, promotions, giveaways & contests

Quizzes with branching logic

2025-12-02

Multi-Path Quizzes: How to Build Branching Logic Experiences With Personalized Results

2025-12-02
Marta Roura

Brands increasingly rely on interactive digital experiences to drive engagement, validate purchases, and activate their audiences. Among all the available formats, the Multi-path quiz stands out because it turns users into active participants, allowing them to choose, explore, and progress…

How to make a sports bracket

How To

2025-12-11

How to Make a Sports Bracket to Engage Your Audience (and Incentivize Participation With Prizes)

2025-12-11
Miquel Bonfill

Sports tournaments are more than just competition. They’re storytelling, drama, and loyalty wrapped into one. Fans wait months for their favorite events, ready to argue, celebrate, and predict every result. For marketers, that passion represents a unique opportunity: create interactive…

What is interactive marketing

Interactive Marketing

2026-03-08

What Is Interactive Marketing and How to Use It for Your Brand

2026-03-08
César Rodríguez

Interactive marketing refers to marketing strategies designed to create two-way interaction between brands and their audiences. Instead of delivering one-directional messages, brands invite users to participate through formats such as games, surveys, quizzes, or contests. If you are wondering what…

examples of how to choose a winner from a list

Promotion examples

2026-04-19

How to Choose a Winner from a List of Participants

2026-04-19
Sílvia Martí

Selecting a winner from a list of participants is a common requirement in many promotional campaigns, especially when the participant list is already defined. In these cases, brands need a method that is fast, reliable, and fully transparent. Easypromos provides…

Customer Engagement Strategy

2026-07-20

6 Successful Customer Engagement Strategy Examples to Inspire You

2026-07-20
Randi Jensen

In today’s competitive market, building lasting relationships with customers is more important than ever. At the heart of these relationships lies customer engagement; the ongoing interaction between a brand and its audience, shaped by meaningful, personalized experiences. It's not just…

microcampañas interactivas

Campaign Ideas

2026-03-11

10 Interactive Micro-Campaigns to Boost Brand Awareness

2026-03-11
Sílvia Martí

In recent years, marketing campaigns have evolved. Large seasonal campaigns such as Christmas, Halloween, or Valentine’s Day are losing some prominence, while interactive micro-campaigns spread throughout the year are gaining ground. Here’s a quick overview of real-life examples!

Ejemplos de sorteos con el objetivo de captar leads

Promotion examples

2025-12-02

8 Examples of Giveaways Designed to Collect Leads

2025-12-02
Marta Roura

An Entry Form Giveaway is one of the simplest and most effective strategies to capture leads. Consisting of offering an attractive prize in exchange for users filling out a form with their personal information, this tactic is particularly effective when…

Cómo evitar dinámicas promocionales que incentiven las trampas

How To

2025-09-17

How to Avoid Cheating in Promotional Dynamics

2025-09-17
Miquel Bonfill

At Easypromos, we've spent over a decade helping brands and agencies launch online promotional campaigns. And although every campaign is different, we see a recurring pattern: well-intentioned ideas that seem perfectly reasonable on paper end up encouraging dishonest behavior.

Make pause ads an interactive experience

2025-07-30

Make the most of Pause Ads and make them interactive

2025-07-30
Sílvia Martí

Have you noticed the static ads that appear on Netflix when you pause your show? These types of ads, known as "pause ads," are being rolled out across various streaming platforms in multiple formats, and they hold a lot of…

Social Media Games

2026-04-27

Social Media Games to Collect Zero-Party Data Effectively

2026-04-27
Randi Jensen

Social media games are interactive campaigns designed to engage users while collecting zero-party data—information that users voluntarily and proactively share with a brand. Unlike standard posts, such as images or videos, social media games encourage active participation. Users don’t just…

Get to know your newsletter subscribers better

2025-09-17

How to Get to Know Your Newsletter Subscribers Better

2025-09-17
Marta Roura

Surely, you have invested a lot of time and effort into growing your newsletter subscriber list, so why not take the opportunity to get to know them better? In this post, we’ll show you how to enrich your subscribers’ profiles…

Promociones de Golden Ticket o billete dorado

2025-07-04

Golden Ticket Promotions: Why and How to Launch One

2025-07-04
Sílvia Martí

Have you seen the “Golden Ticket” promotions launched by various brands? It’s a creative marketing strategy, similar to “winning moment” prize draws, inspired by Roald Dahl’s famous novel, Charlie and the Chocolate Factory. In the story, the Wonka chocolate factory…

Promotion examples

2025-05-13

Trivia Game Maker, a Go-to Solution to Engage Your Audience

2025-05-13
Marta Roura

Did you know you can quickly and easily create an online trivia game using Easypromos' trivia game maker? Discover the full potential of this interactive format to capture attention, entertain, and increase engagement with your audience. Learn how to use…

2025-04-30

How to attract more clients to your agency

2025-04-30
Miquel Bonfill

We’ll admit it—the title of this article might sound a bit like clickbait. But don’t worry, we’re not here to make you scroll endlessly to get to the good part. Let’s get straight to the point. Do you want to…

Convert your promotion into a mobile app

How To

2025-09-17

How to convert your promotion into a mobile app

2025-09-17
Marta Roura

It’s common on smartphones to accumulate numerous apps, as each one serves a specific purpose at a given moment. If you're considering launching a long-term promotion and want to have a presence on users' devices, this article is for you.…

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