Easypromos blog: interactive marketing, promotions, giveaways & contests

Success cases

2024-07-12

How One Agency is Transforming Marketing with an Innovative Approach to Promotions

2024-07-12
Sílvia Martí

RAVEN5 is the first marketing agency in the world to offer a dedicated, full-service approach to social media promotions. We sat down with Michael Bickerton, the principal of RAVEN5, to find out how they're shaking up the world of digital…

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Success cases

2025-02-05

How a Footwear Brand Generated 130.000 Leads with a Branded Game

2025-02-05
Kamila Palka

The footwear brand Flexi looked for a way to convert anonymous website visitors into leads. The Easypromos mini-games combined with attractive prizes turned out to be the perfect solution for the Flexi e-commerce. Learn more about the marketing campaign that…

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Customer Loyalty Building Promotions

2025-10-13

Customer Retention and Loyalty: Do It with Games and Promotions

2025-10-13
Kamila Palka

Easypromos is an effective tool for expanding the database of any business, and for that reason, many brands are already using our innovative applications. However, it doesn’t change the fact that each company should have a solid user or customer…

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2023-01-19

Best practices for Facebook and Instagram Giveaways

2023-01-19
Kamila Palka

Over the last years, many brands have been adapting to significant changes that have emerged with new technologies, such as the increase of e-commerce, private communities in mobile apps, contactless payments, and new loyalty schemes. We have watched the majority…

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Business news

2023-06-30

Social Media Marketing Leader Easypromos Becomes Mailchimp® Integration Partner

2023-06-30
Easypromos team

Easypromos, an international leader in promotional campaigns, announces a new Mailchimp® integration. The integration allows Easypromos clients to sync the participants in any of their promotions with a subscriber list on Mailchimp. The integration with Mailchimp is designed to automate…

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2024-07-12

4 Brand Positioning Ideas to Implement into your Marketing Plan

2024-07-12
Kamila Palka

So we’ve set up your brand, launched new products, established your social media accounts, and even identified your target audience. Well done! What’s your next step? How can you make sure your brand doesn’t get lost in the crowd? How…

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Data collection promotions

2025-10-13

User Registration in Online Promotions: All You Need to Know

2025-10-13
Kamila Palka

Launching a new promotion means deciding whether you want the participants to register. Once you have that clear you'll have to decide whether the registration process will take place before or after the participation. In this blog post, we take…

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Data collection promotions

2025-09-17

5 Steps to Better Lead Collection and Data Marketing

2025-09-17
Corinna Keefe

What's the secret to a strong brand in 2020? Strong relationships with your customers. Modern consumers buy from brands which they feel share their values, anticipate their needs, and care about their experience. If that sounds like a tall order,…

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Gamified Promotions

2025-09-17

Gamification For Marketers: What It Means and How to Use it

2025-09-17
Corinna Keefe

What does the perfect marketing campaign look like? The answer is different for every person, brand, place and time. But right now in 2020, we can make some broad statements about what a great marketing campaign includes.

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2024-10-03

5 Engaging Ideas For a Branded Memory Game

2024-10-03
Corinna Keefe

Brands are starting to embrace interactive content with enthusiasm. Social media, mobile apps and ads are full of branded games which get customers' attention and raise brand awareness. Here's how to use branded games in your marketing strategy - with…

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Lead Generation Campaigns on Social Media

Data collection promotions

2025-05-09

Best Lead Generation Campaigns, 5 examples

2025-05-09
Kamila Palka

If you’re in charge of generating leads then you definitely know how tough it is to come up with effective and efficient strategies to collect the so desired leads. However, it’s totally doable with the right approach and the results…

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Customer Loyalty Building Promotions

2025-09-17

Customer Retention Strategies in Times of Uncertainty

2025-09-17
Kamila Palka

Customer retention in times of crisis or uncertainty is a tough nut to crack. Lack of previous experience and no one to guide you through the obstacles make the challenge seem even more difficult. However, technology and social media give…

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Interactive Marketing

2025-09-15

Engaging Summer Campaign Ideas to Help You Connect with Your Audience

2025-09-15
Kamila Palka

Summer is around the corner! And more and more brands are starting to embrace the idea of adding engaging mechanisms into their marketing strategies. Gamification is the answer to all your questions! It has never been easier to engage your…

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How To

2025-09-17

How to Organize a Virtual Giveaway

2025-09-17
Juan Manuel Álvarez

Do you want to find a creative way to engage the participants of your webinar, online class or video conference? You want to make sure the attendees won't stop talking about your brand for days? Organize a virtual giveaway during…

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