In the last couple of years, customer loyalty programs have made a serious comeback. We’re seeing brands explore new ways to retain customers, get repeat sales, and build an active community of brand advocates. The secret to this success? A…

We often talk about running contests, giveaways, and other interactive promotions for existing clients - especially regular paying customers - as it’s an effective way of reinforcing customer loyalty and turning clients into brand ambassadors. Promotions in which customers validate…