We know that everyone has a different goal for their online engagement. While some brands focus on increasing sales, others look at building relationships with customers or getting valuable feedback. In this post, we’re sharing some suggestions on how to run International Day of Peace social media giveaways to give back to your online community.
The focus of this year’s International Day of Peace is to end racism and build peace. Try to come up with creative giveaway ideas for your followers to share writing, photos, and videos. You could think about environmental issues and local community goals, or show how your organization aims to develop sustainably. Let’s take a better look at some International Peace Day giveaway ideas.
International Day of Peace social media giveaways
Social media giveaways are the quickest and easiest promotion brands can launch for their online community members. It’s not just their simplicity that makes them so popular; social media sweepstakes bring a variety of benefits to their organizers, and to be exact, they help them achieve a lot of marketing objectives.
Launch a social media giveaway to give back to your community and celebrate the International Day of Peace with your followers, the way Equal Exchange did.
Simply ask your audience to comment on your giveaway post and raffle an attractive prize, such as a product hamper, product samples, your bestsellers, or recently launched items. Apart from rewarding your followers, you will also boost social media engagement and visibility.
Here’s another example, this time from a hairdressing salon that also participated in the International Day of Peace celebrations. They invited all Instagram followers to like the post, follow the account, and tag two friends in the comments. One lucky winner won $150 worth of hairstyling products!
Apart from giving back to the community, the organizers got to boost brand engagement, as well as generate visibility and increase social media presence.
Looking for quick International Day of Peace giveaway ideas? Run a Peace Day giveaway on Instagram or Facebook! Use our free International Day of Peace giveaway templates and get started instantly.
Collect messages of peace from your followers
The United Nations campaign for peace talks about how everyone can contribute. You can help the cause by raising awareness and uniting your online followers for the International Day of Peace. And you can invite your followers to share their ideas, thoughts, and hopes for the cause.
- Ask followers to share stories, quotes, and ideas with a Writing Contest.
- Use a Photo Contest to share images that make your followers think of peace, inspire them, or illustrate the problems which we face in today’s world.
- If your followers are especially active and creative, invite them to participate in a Video Contest.
If you choose a video contest, you’ll be in good company. In 2018, the United Nations itself ran a video campaign! Contributors shared recordings of themselves reading the Universal Declaration of Human Rights, in a rainbow of different languages.
Open your International Day of Peace contest to all
In any promotional campaign, you want to maximize participation. So it’s important that your followers can take part easily. Share your campaign on all your social networks, including Facebook, Twitter and Instagram.
You can even collect entries for your photo contest or writing competition from Twitter and Instagram. When users post with your chosen hashtag, you can automatically collect the text, photo or video that they’ve shared. Then you can display all the competition entries in a public gallery.
Make sure you choose a hashtag that’s relevant to the International Day of Peace, but still unique. You don’t want your campaign to get mixed up with someone else’s! Discover tips on creating a viral hashtag.
Share, comment, and vote in International Day of Peace contests
Show your followers that you value their opinion, as well as their contributions, by opening up the contest to a vote. When you display entries in the public gallery, you can permit viewers to share, comment, and vote for their favorites.
Once the competition has closed, you can choose a winner by popular vote, invite a jury to decide, or select an entry at random.
Reward followers for celebrating the International Day of Peace
We know from experience that followers are more likely to join your campaign if there’s an attractive prize on offer.
Try to choose something which is relevant to the International Day of Peace, while maintaining a connection with your organization or brand. The prize should be in proportion to the contest, too. Make your followers feel that it’s worth taking part.
One option is to share coupons or promotional codes. You can offer discounts, free gifts, or free shipping. Choose whether you want to reward everyone who takes part, or just a select few. In addition to coupons, you can award a final grand prize at the end of the campaign.
Are you ready to launch your International Day of Peace giveaway or promotion? Don’t worry if something’s still unclear; you can online chat with our Support Team!
