Instagram giveaways have proven to be highly reliable whenever brands look to increase engagement or generate brand visibility and awareness on social media. Minimum costs and resources make sweepstakes accessible to businesses of all sizes. Small brands and already established businesses can benefit from comment giveaways on Instagram; apart from rewarding and engaging the audience, giveaway organizers promote their products and foster customer relationships, which is a vital part of any brand’s success. But how can you make sure your giveaway is transparent, automatic, and reliable? There are many comment picker tools on the market and it might be difficult to decide on the right platform, especially if you don’t know what to look out for. This is why we’ve created this checklist to choose the best Instagram winner generator for your giveaway.
Choose an Instagram winner generator that imports all comments and doesn’t have a comment limit
Depending on the size of your brand or the number of followers, you might get more participants than initially thought. This is why it’s so important to be able to import all the comments left on your giveaway post so that everyone gets an equal chance to win. There are tools that pull only the last, for example, 100 comments, which makes it impossible to run a transparent and trustworthy prize draw.
Another important aspect to bear in mind is the maximum number of comments that the tool you choose can import. For example, the Easypromos Basic Pro Plan allows you to run giveaways with unlimited comments.
Instagram winner generator: specify participation requirements and choose an automatic tool
What are the recommended giveaway entry criteria for Instagram?
- Comment
- Tag a friend
- Follow my account
You can also ask participants to like the giveaway post but remember that Instagram is removing likes in some countries. Also, a person double-tapping your post does not necessarily mean that they want to participate in the giveaway.
However, it’s important to make sure that the giveaway winner followed all the necessary steps to participate in your promotion. This is why the Easypromos Instagram Giveaway app gives you the opportunity to filter the comments by your participation criteria. You can decide what is the minimum number of characters that participating comments should have; specify how many users each entrant should have mentioned in the comment; exclude comments left after the participation period previously specified by you; exclude blacklisted users or previous winners.
This is why it’s so important to use an automatic Instagram winner generator. Imagine having to go through hundreds of comments, checking if each user complied with the criteria. Instead, an automatic giveaway tool does it all for you.
Choose a giveaway app that allows you to choose alternates and contact the winners
Imagine running a great giveaway to then find out that the winner didn’t follow all the participation rules. And what about facing difficulties when contacting the winners? This is why it’s so important to opt for an Instagram winner generator that gives you an option to choose alternate winners and contact the prizewinners.
Easypromos gives you the opportunity to specify how many winners and alternates you wish to choose, with a maximum number of 1000 winners and alternate winners in total.
So what happens if the original winner didn’t comply with entry requirements or they don’t respond to you? This is when you move on to the first alternate winner. All the changes will be then displayed on the Certificate of Validity which proves that the giveaway was conducted automatically and transparently.
You can also facilitate a Claim Your Prize page in which winners identify by logging into their account; they fill out the information about their address so that you can easily deliver the prize.
Make the news public and announce who the lucky winners are
The giveaway itself is always exciting but it’s also a great feeling to share the happy news with your audience. Announce the giveaway winner in style with a Show Mode video that you can fully customize with your logo and corporate colors. Share the video on social media channels as posts or Stories to further engage your audience and increase brand visibility.
Are you ready to use the Easypromos Instagram winner generator? Or maybe you still have some questions? If the answer is yes, make sure you contact our Customer Support team!
