The easiest way to increase your newsletter subscribers
Have you ever wondered how to use sweepstakes to get sign ups to your newsletter? An easy, quick, and straightforward way to grow your subscriber community is by holding an exclusive giveaway among your newsletter subscribers. This action will allow you to incentivize your community and bring new contacts to your email list. Reward your subscribers with giveaways offering attractive prizes. Hold them weekly or monthly among the entire database, or target new subscribers who signed up that month.
Simply share your raffle registration on your website, social media, or other online channels. This way, you can capture new leads and encourage your target audience to participate. Check out the following image to see how this online pharmacy shares an exclusive promotion for its newsletter subscribers.
You can also create promotions based on the geographic location of your subscribers. For instance, if you wish to offer tickets to plays, movies, or shows in a specific area, you can segment your subscriber list by location and use Easypromos to pick the winners. If for example, you offer discounts in stores and local businesses in a certain geographic area, you can filter the emails by their geographic location to ensure the prize goes to someone who can easily claim it.
Your customers are the primary candidates to become subscribers of your newsletters. They might have made a first purchase but haven’t subscribed yet and only need a little nudge. Launch a giveaway with an attractive prize upon purchase, allowing you to continue to communicate with them and build loyalty.
If you have multiple subscription lists (based on the product they’re interested in or their interests), you can carry out a giveaway among a segment of your email database and offer a sample or a product as a prize. This ensures the winner is interested in that product, increasing the winner’s satisfaction. Additionally, if you promote the giveaway beforehand, all subscribers in that segment will know they have a chance to win and will be looking forward to the promotion results. So, send a newsletter only to the segment of subscribers that interests you most, and share a raffle, game, or promotion with them.
How to create an exclusive giveaway for newsletter subscribers
These giveaways, aimed at engaging and increasing newsletter subscribers, can be done with several applications. These are the most common:
- Entry Form Giveaway to gather new subscribers’ data: The Entry Form Giveaway application consists of a microsite with a registration form: users must register and confirm they want to receive the newsletter to participate. Choose a prize that catches the target audience’s attention and share the microsite URL across all your channels to attract new subscribers.
- List Giveaway to reward subscribers: If you want to engage your current newsletter subscribers, import their data or copy-paste the information, and use the Pick-a-Winner app to select the winners randomly. Additionally, you’ll receive a validity certificate that assures your subscribers that the prize draw was carried out transparently.
- Exclusive giveaways for users in your Mailchimp list: If you use Mailchimp for your emailing campaigns, you can now link it to your Easypromos promotion. Only users already subscribed to your Mailchimp list can enter the giveaways.
We hope you find this tips and ideas useful to create an exclusive giveaway for your newsletter subscribers. Access the control panel to configure and preview your giveaway. Or contact us via live chat if you have any question. We will be happy to help!
If you have a different subscription list for each of your products or services, you could also carry out a sweepstakes aimed only at users who are interested in one specific product, offering a sample of the product as a prize. This ensures that the winner is excited about the prize and happy to have taken part. If your pre-sweepstakes communication is effective, all the subscribers of this segment will know that they have a chance of winning and they’ll be looking forward to seeing the promotion results.
Are you ready? All you have to do is access the Easypromos Platform, select “Pick-A-Winner App” and configure it in a few simple steps. You’ll be able to import the details, copy and paste the information and the system will randomly select as many winners and alternates as you need. In addition, you’ll obtain a Certificate of Validity guaranteeing your subscribers that the sweepstakes has been carried out transparently.
¿Do you think this tool could be just what you need? Access the control panel and launch a sweepstakes in minutes!
