The Digital Coupon Book app is included in the Easypromos’ White Label Plan for €349/month. To make your monetization strategy profitable, you need to ensure that participating businesses cover at least the cost of the license. For instance, if you charge €15/month per business to feature in the coupon book, signing up just 30 establishments will cover your investment. Everything you earn beyond that will be profit. While this isn’t a “get-rich-quick” scheme, these numbers are realistic and achievable.
In this article, we’ll delve into how to monetize the coupon book and why businesses will find it worthwhile to be included in it.
How to Monetize the Digital Coupon Book
The concept is simple: as the organizer, you charge businesses to include their offers and discounts in the coupon book. In return, they receive clear, measurable benefits that enhance their visibility, attract new customers, and improve their lead-generation strategy.
Benefits for Participating Businesses
Participating in the Easypromos Digital Coupon Book offers businesses several advantages that justify their investment:
- Increased Visibility Through Promotion. As the organizer, you’ll promote the coupon book through digital channels (social media, email campaigns, etc.) and print (posters, flyers, and local collaborations). This ensures steady traffic to the coupon book—and therefore, to participating shops.
- High-Quality Lead Generation. Every time a customer downloads a coupon, the business gathers essential contact information such as name, email, phone number, and any additional details collected in the registration form. This data allows businesses to build segmented customer databases for future marketing campaigns, such as newsletters or direct mail.
- Increased Foot Traffic. Coupons act as an incentive for customers to visit both physical and online stores. Easypromos’ prize redemption system lets businesses track who downloaded a coupon and when and where it was redeemed.
- Creating Urgency. By setting time-sensitive offers, such as “Get 20% off for the next 2 hours,” businesses can create a sense of urgency that drives customers to take action quickly.
- Flexible Branding Opportunities. Shops can customize their offers, add eye-catching visuals, and include messages to reinforce their brand identity. This helps them stand out within the coupon book and stay top-of-mind among potential customers.
Monetization Ideas for Geographic Areas
The Digital Coupon Book works exceptionally well when tailored to specific geographic areas. Here are some practical examples:
- Tourist Areas: Include local restaurants, souvenir shops, recreational activities, and hotels. Promote the coupon book on platforms aimed at travelers.
- Local Neighborhoods: Create a coupon book featuring local businesses like bakeries, hair salons, and boutique stores. Use social media to target nearby residents—ideal for merchant associations.
- Entire Cities: Organize a themed coupon book with offers from cultural events, transport services, and prominent retailers. This works particularly well for city councils.
Tips to Encourage Businesses to Participate
- Share Successful Case Studies. Present real-world examples of how the coupon book has benefited other businesses. Concrete data builds trust and credibility.
- Offer Tiered Packages. Provide options like a basic package for standard inclusion or a premium package with featured promotions and enhanced visibility.
- Highlight ROI (Return on Investment). Calculate the potential leads, visits, and sales a business can generate by participating, and convey these projections clearly.
Conclusion
Monetizing a digital coupon book is an efficient way to generate revenue while helping businesses attract more customers and grow. Easypromos provides all the tools you need to create, manage, and promote successful coupon books.
Ready to take the next step? Discover how Easypromos can help you launch your digital coupon book and start generating income today.
