Surveys on Instagram are not only fun, but they’re also a powerful tool for gathering feedback, making decisions based on ratings, getting to know your audience better, and fostering quality conversations.
You’ll see many articles on how to do social media surveys, but none of them explain the importance of rewarding respondents to encourage engagement. As a matter of fact, with Easypromos you can make Instagram polls and reward participants with direct prizes or a raffle.
The 3 most effective types of Instagram surveys
1. Quick polls in Stories
Quick surveys in Stories are a fun and effective tool to increase engagement on Instagram. This format, which you can create using the ‘Poll’ or ‘Questions’ tags when setting up a story, allows you to get certain information from your followers and interact directly with them. In fact, this is one of the most interesting Instagram surveys out there, especially if you want to get fast attention for your brand.
However, its scope has limits. This type of dynamic does not allow obtaining contact details of users or offering prizes. All the activity happens within the social network, so you will not be able to convert followers into your own contacts that you can contact by newsletter.
2. Conducting Instagram Surveys to Capture Valuable Data
Easypromos offers you different solutions to make Instagram surveys with a registration form. The strategy consists of conducting the survey on a microsite but allowing users to access it through links in Stories or directly from the links in the Instagram bio.
From now on, learning how to do an Instagram poll to capture leads and offer prizes will no longer be a mystery. We share with you 4 types of 100% customizable surveys that you can do on Instagram so that you can get the most out of these data collection dynamics:
Conventional survey
Ask your customers or target audience for their opinion through a survey app. Set up the quiz with multiple question types for users to rate your brand or products. In this way, you will know their consumption habits and preferences. You can also customize the registration form according to the data you are interested in obtaining and distribute prizes in an automated way among the participants.
Pick your favorite
When we talk about different Instagram surveys, this is one particularly interesting. It presents several alternatives on the same screen around a theme and asks the user to choose only one: their favorite. In this way, with just one click on their part, you can discover their tastes about your products or any other question. Customize all the Pick your favorite screens to reinforce your brand image and activate the registration form to get the data of your target audience. And of course: encourage participation by giving a prize among all those who participate.
Like or Not
Present images for participants to indicate whether they like or dislike them by simply swiping them right or left. Use the Like or Not dynamic to showcase your products and discover the most desired ones, or to present options and learn about the most valued ones. Besides, a ranking will be shown where each participant will be able to compare their preferences with those of the rest of the users. In addition, with this action you will be able to obtain customer data through the registration form.
Face Off
To make things even more interesting, entertain users with a vote in which candidates compete two by two. The participant will have to choose between the options and, after each choice, will see how a new option appears to face the chosen one. The dynamic continues until the player selects the last winner: the best of the best! Face Off is perfect for entertaining the audience and boosting your brand’s awareness, as well as capturing new quality leads.
All Easypromos surveys have an exclusive and innovative system for distributing prizes. You can assign a coupon or prize directly to each participant upon registration or award prizes through a random draw among all respondents.
3. Instagram surveys through Stories messages
The last idea on how to make surveys on Instagram is going to surprise you. Did you know that with Easypromos you can hold giveaways among users who comment on a story? Take advantage of this feature to launch a poll on the social network. How? Ask one or more questions in your stories and have users respond through messages. This way, you can collect information from your audience and reward participants with a random contest among those who have left a comment.
In this case, you can manage the awards ceremony with Instagram Story Giveaway. It allows you to group messages in an automated way to make the giveaway and, in addition, you can filter the messages by the use of a certain hashtag.
Now that you’ve seen some examples of how to make different Instagram surveys, do you have any doubts or questions? You can schedule a video call with one of our agents to receive personalized advice.
