According to the recent statistics published by HubSpot, lead generation is the top priority for marketers. In fact, 61% of respondents reported that generating leads and traffic is the hardest challenge they face. The truth is that there are many different ways to obtain details from potential customers but without a doubt, interactive digital promotions are a must in the best lead generation campaigns.
What makes the best lead generation campaigns on social media?
Before we proceed to analyze examples of successful lead generation strategies, let’s take a look at some key points to have in mind when putting together the best lead generation campaign.
- Motivate users to share their contact details. Make sure you offer something appealing in return: giveaways entries, discount codes, product samples, etc.
- Explain well how you will use the collected data: Be honest and clear on how data will be used, participants who agree to receive targeted commercial communications will be high-quality potential customers.
- Don’t be too demanding when asking for personal information. Only ask for the information you truly need. Users will only proceed if they feel that the prize and promotion are worth sharing their data.
- Generate engagement and provide entertainment. Online communities respond well to gamified promotions and conversion rate tends to be better whenever campaigns stimulate the participants’ creativity or invite them to join a challenge or a game.
- Plan the dissemination strategy. Monitor the response, impressions, and interactions on your posts to decide which is the best social media network for your brand. Pair your organic posts with sponsored ones, when it comes to social media, a small advertising investment can make a big difference.
Don’t forget that the registration form is not the only lead generation solution. Quizzes, Personality Tests or Surveys provide information about participants’ likes, dislikes, and preferences.
Let’s take a look at the best lead generation campaigns and their resounding results with the help of social media. Get ready for some inspiring examples!
15000 participants in a Hidden Objects game
Prevencion Salud is an Argentinian prepaid health insurance company that regularly launches social media actions to increase brand engagement and awareness. The brand launched a Hidden Objects game to celebrate their 6th anniversary and also grow their database. 15000 participants shared their contact details for a chance to win a new notebook.
More than 5000 leads collected with a Match It game
Devonshire Hotels & Restaurants is a group of luxury hotels, inns and cottages in the United Kingdom. Devonshire Hotels & Restaurants gamified their marketing strategy and launched a branded Match It game. Apart from looking to attract the attention of a wider public the brand also wanted to expand their mailing list in order to communicate with potential clients.
The hotel group shared their branded Valentine’s Day game across social media channels to convert social media followers into leads. Participants shared their contact details and in return, they got a chance to win a romantic overnight stay at any Devonshire Hotel location. The brand generated almost 5,400 new contact details.
Easypromos applications permit you to share Privacy Policy and Terms and Conditions of your digital promotions. To comply with GDPR rules you can easily add opt-in fields that users accept to confirm they’ve read the legal bases. Therefore, you expand your mailing list with zero-party data.
More than 2000 new contact details with a Personality Quiz
Personality Quizzes tend to be popular with online communities. They provide entertainment and at the end of the questionnaire participants see personalized messages. Spar – a multinational franchise of food retail – launched Valentine’s Day campaign in which they raffled a romantic dinner for two. Participants answered a series of questions about their likes and dislikes about Valentine’s Day for a chance to win.
Did you know that you can use the participants’ answers to segment your leads for more personalized communication?
3000 entrants in a Writing Contest
The incentive is always the main motivation for joining a contest. AussieYouTOO helps those that inspire to study and work in Australia. Every year the company organizes a competition in which they give away a free mini-scholarship. Last year, AussieYouTOO launched a Writing Contest in which they asked the participants to answer a very simple question: “How would you communicate without knowing English?”.
More than 3000 participants shared their answers in a Writing Contest. It was a great way to grab the attention of potential customers and promote their product and brand. In addition, the had 3000 pieces of user-generated content to use for their promotional purposes.
Did you know that with the Easypromos auto login you can restrict participation only to the users registered in your app, customer area, or intranet? It’s a great way to offer personalized promotions available only to your clients and reward their loyalty.
1000 UGC pieces and contact details generated with a Scenes app
Did you know that user-generated content is the most authentic content brands can share? So what’s better than organizing a campaign to collect UGC?
TravelUp is a travel agency from the United Kingdom. The brand was looking to advertize flights to Brazil so they organized an online contest in collaboration with LATAM Airlines. One lucky participant won return tickets for two to Sao Paolo.
Pizza is one of the most popular dishes in Sao Paolo, therefore the brand invited their audience to create their own pizzas using the Scenes app. The campaign brought almost 1000 participants who shared their pizzas designs along with their contact details.
As you can see turning to social media for lead generation is a fantastic idea that can bring resounding results. We really hope that these examples have given you a great idea of how to create your own lead generation campaign on social media channels. So if you’re looking to expand your mailing list while entertaining and engaging your audience you know now what to do! And in case of any questions or doubts, you can contact our Support Team.
