Do you have a daily routine or do you get up and play it by ear? Routine, routine and routine. I’m a very organized person overall. Knowing what’s coming next helps me optimize my time and organize myself better. That doesn’t mean there’s a time in my day to “play it by ear”. I think those moments are very necessary to have a moment with oneself to, well… do whatever.
Instagram, Facebook, LinkedIn, Twitter, TikTok… Which one is your favorite to develop a relationship with the brand’s audience? All of them, and none. Let me elaborate: each audience has its needs, every brand its strategy, and every moment its trends. Suffice it to say that my first social media strategy done with Axioma&Co. was done as we went, exclusively on Facebook and with promotions in tabs with our own code. And that’s not to say we were doing it wrong, we were simply adapting to the circumstance. Which we continue to do to this day. I believe the key is being able to anticipate and see the opportunities that every network gives us to be proactive with the brand, and be the first ones to act on them, and do it right. That takes vision, creativity, and being up-to-date.
And at a personal level, which one is your favorite? At a personal level, Instagram hands down. I see it as a hybrid that can take you through many states depending on what you’re feeling like (I’ll mention some women-managed accounts here):
- Deco inspiration accounts or lifestyle influencesrs like: Mia loves things y Alba Usart.
- Funny comedy profiles like La vida madre and Eva Soriano.
- Accounts to learn recipes like Va de sabores and Goutdhestia.
- Accounts of medical professionals or health related like Maria Real Capell and Mar López Pediatra.
Which three words would you use to describe women working in the digital and new technology fields? Essential, powerful, and team player.
Do you think that as of today there is still an opportunity gap between genders and a glass ceiling for women? Yes. Or course. There are, of course, nuances: You might be lucky enough to work for a company for equal opportunities for men and women, and with as much work-life balance as the law will allow. However, this is but a patch. Unfortunately, society and the system still oppress us in many ways and that widens the gap even more. And that’s not just my opinion, this research paper by Factorial puts it crystal clear. It’s a pity we’re still at this point, isn’t it?
How do you motivate yourself? What do you do to relax? To get motivated: sport, movement, and music. To relax: meditation, nothing mystical. I use https://www.headspace.com
If your life were a movie, what would be the title? I like the question, and since this is all about the digital world, I’ll relay the question to Chat GPT and let’s see what it comes up with 🙂 I asked: give me the title for a movie about the life of a woman who works full-time in digital marketing, has two kids (one of them still unborn), has a personal project on the side, and has to juggle with life to find time for herself. Better yet, I’ve asked that along with this description, it tells me the name of five existing movies. And volià!
- “Julie & Julia” (2009): The movie shows the life of Julie Powell, a government employee who decides to cook all of the 524 recipes in Child’s cookbook within a year and write a blog about her experiences. The film alternates between the two women’s lives and careers, showcasing the challenges they face and their triumphs. It explores their relationships with their husbands, their love for cooking, and their pursuit of their passions.
- “I Don’t Know How She Does It” (2011): In this comedy, Kate Reddy is a mother of two working in finance. She also has a big work project and struggles to keep balance while she deals with a series of unexpected events.
- “The Girl with the Dragon Tattoo” based on the Millenium books by Stieg Larsson. This movie follows Lisbeth Salander as she investigates a series of crimes. The film also portrays the personal struggles of Lisbeth with her traumatic past and her relation with her guardian.
- “Away we go” (2009): In this dramatic comedy an expecting couple travel across the country looking for a place to settle and raise their child. It portrays the struggles of a young couple with a baby on the way.
- “Tully” (2018): The movie tells the story of Marlo, an exhausted mother of a newborn baby and two other children. She hires a babysitter called Tully to help her deal with her workload and find more time for herself and her interests.
Certainly, if Chat GPT were a person, it would be a very obnoxious one, always right and saying the last word!
Given that you work in the digital world…Have you ever Googled yourself? Yes! But nothing relevant comes up, or people who are not me. Ironically, being a professional working in the digital world, I value anonymity and I am very jealous of my privacy. I don’t share my life on social media, I use a different name for my Instagram account and I don’t share anything but food-related content. I’m in fact, more like a voyeur. 😎
Who are some women that have inspired you along your career? I could make a list of inspiring historical women, there are many of them. This reminds me of a book series, aimed at children but read by adults, that goes over a good deal of them: “Bedtime stories for rebel girls”. Truth be told, the women who have had the biggest impact in my life and inspired me along my career, are those whom I have been lucky to have met personally. And who have helped me reflect and improve. And the list goes from an elementary school teacher, my boss at my very first summer job, and friends and acquaintances that may not be part of my life anymore. I have to mention the women in my family of course. They all have the same in common: independent, brave, inspiring, smart, decisive, and chilled. Thank you all!❤️ How will you celebrate the 8 of March 2023? Most likely cuddling my soon-to-be-born daughter. Hopefully she’ll be building a better world than the one we have today.
Do you have a daily/morning routine or do you simply wake up and play it by ear? I’m a night owl so I find waking up early tricky! I love weekends when I can catch up on sleep (in theory as I still tend to wake up early)
Instagram, Facebook, LinkedIn, Twitter, TikTok… which one is your choice to work on the brand/audience relation? Kettlewell has a Facebook group which is extremely loyal and popular and very influential – as is our Instagram page.
And personally, which one is your favorite social network? Instagram followed by Pinterest (I have over 342,000 followers on Pinterest!)
Which three words would you use to describe women working in the digital and new technology fields? Rare but increasing!
Do you think there is still a salary gap and glass ceiling for women nowadays? I haven’t found it so.
How do you get motivated? What do you do to relax? I draw and paint Islamic Geometry, very therapeutic and relaxing
If your life were a movie, what would the title be? Everything, Everywhere, All at Once
Given that you work in the digital world, have you ever googled yourself? Yes, I had a couple of blogs for several years so they appear in search results but I also found a Canadian author with the same name so that was quite amusing.
Which women have been an inspiration throughout your career? Anyone who juggles a family and full time work successfully has my admiration. Melissa Nicholson founded Kettlewell whilst bringing up three children. (It did help that she had a very supportive and involved husband).
How will you celebrate the 8 of March this year? At work at Kettlewell where we will no doubt be doing something colorful! Last year we celebrated with group photos of our colorful team at Kettlewell (attached) to celebrate how much we enjoy working together.
Do you have a daily/morning routine or do you simply wake up and play it by ear? I usually adapt to my day’s schedule. I do have a different routine for the weekends. Unlike on weekdays, I try to get up and do other things instead of looking at my phone.
Instagram, Facebook, LinkedIn, Twitter, TikTok… Which one is your favorite to develop a relationship with the brand’s audience? It depends entirely on the target audience. Instagram still has a lot of potential as it is where brands mostly interact and build a relationship with their audiences. That’s why I wouldn’t give it up for TikTok. However, it’s no surprise that TikTok has become one of the best channels to get visibility and reach new audiences in record times, something we weren’t used to. I believe in keeping things under control and diversifying communication channels, always considering the possibilities that each of them offers, as well as in creating native content in native languages. I must say, however, that the line that divides each channel is blurring, and we will be increasingly surprised by disruptive integration strategies.
And personally, which one is your favorite social network? Undoubtedly TikTok, I can’t believe the time I spend on that social network and how much I enjoy discovering new communication techniques both for content creators and brands, as well as the never-ending actions to keep up with the trends.
Which three words would you use to describe women working in the digital and new technology fields? Empowerment, knowledge, and equality.
Do you think there is still a salary gap and glass ceiling for women nowadays? Unfortunately, will never overcome the prejudice and stigma that have affected women for a long time. Despite many of us making daily efforts to deconstruct them, and we are progressively achieving equality in the job market, there will always be situations and sectors where women will never have the same opportunities. There are still many glass ceilings to be shattered.
How do you get motivated? What do you do to relax? Motivation is not hard to find if you love what you do for a living, it comes on its own. I believe sometimes my problem is learning to stop a delegate. FOMO (Fear Of Missing Out) often kept me from relaxing. Nowadays however, with a little help or aromatherapy and quiet, I can relax and enjoy reading a good book or watching a series.
If your life were a movie, what would the title be? There are too many movies that I can relate to my life, it would be difficult to pick one.
Given that you work in the digital world, have you ever googled yourself? I must confess I have, but the result was nothing special. My Linkedin profile came up first, followed by the rest of my social media profiles. I guess I am pretty well positioned, right?
Which women have been an inspiration throughout your career? I follow Zaria Parvaez, Duolingo’s Global Social Media Manager. I believe that everybody knows her viral videos on TiTok. Their brand’s strategy is one of the best these days on that network. I’d also mention all the women in my family as a source of inspiration, as well as all those women that are referents for society and that continue to prove how difficult it is to be a woman in this world and who continue to fight for our rights.
How will you celebrate the 8 of March this year? I believe it is not a day to celebrate as there is still a long way ahead of us. I think it’s a day to reflect and it’s important to bear in mind that we still need to work for our rights.
Do you have a daily/morning routine or do you simply wake up and play it by ear? I try to have a daily routine. Crossing items off the to-do list makes me feel more productive, but I don’t shy away from improvising.
Instagram, Facebook, LinkedIn, Twitter, TikTok… Which one is your favorite to develop a relationship with the brand’s audience? It depends on the brand, its audience, and the objective of the action.
And personally, which one is your favorite social network? I try to keep it under control, but on Instagram I get lost in space-time.
Which three words would you use to describe women working in the digital and new technology fields? Necessary.
Do you think there is still a salary gap and glass ceiling for women nowadays? Even with all that we’ve achieved in the last years, it is undeniable that it still exists in almost all fields. We also lack referents in executive positions that serve as role models and help girls to achieve their dreams.
How do you get motivated? What do you do to relax? Same for both: a sunny terrace. Movies, Twitter threads, boxing, they all work too, but it’s not the same.
Given that you work in the digital world, have you ever googled yourself? Of course I have, and way before I started working in the digital world.
Which women have been an inspiration throughout your career? I’ve come across many inspiring women throughout my life and career. My friends, former bosses, workmates, the ones I follow on Spotify, the ones in the pictures on my shelves… But truth be told, the first one who comes to mind with every challenge is my mother.
How will you celebrate the 8 of March this year? At the demonstration, hand in hand with the rest of us.
Do you have a daily/morning routine or do you simply wake up and play it by ear? I do have a very clear routine! I make sure to always make the bed, even if I am half asleep; it is like my first big win of the day. A cup of black coffee follows whilst I listen to the news brief; I need to know what is going on in the world before facing it.
Instagram, Facebook, LinkedIn, Twitter, TikTok… Which one is your favorite to develop a relationship with the brand’s audience? In my years as Social Media Manager, I felt the most creative on Instagram. The fact that it started out as a platform for curated feeds gave me the freedom to experiment with filters, colors, and composition. I also love a good caption and playing around with hashtags to generate a good conversation.
And personally, which one is your favorite social network? That has to be Twitter. Compared to the rest of the Meta-owned platforms, Twitter is the place where I can be 100% myself and where I can find like-minded people to follow. I love that I can get real-time updates on most topics and that is such a great environment for people to express their thoughts in a limited number of characters.
Which three words would you use to describe women working in the digital and new technology fields? Innovative, Trendy, Creative
Do you think there is still a salary gap and glass ceiling for women nowadays? Despite the progress towards gender equality in the workplace, a lot must be done on the disparity between the earnings of men and women. According to the World Economic Forum, the global average gender gap is 16%, with women on average earning only 84 cents for every dollar earned by men. Women worldwide are also impacted by issues like the infamous ‘pink tax’ and other kinds of taxes, such as the ones on feminine products. The glass ceiling, on the other hand, is another issue that companies must take seriously. Women remain significantly underrepresented in leadership positions, with women of colour facing even greater barriers to advancement.
How do you get motivated? What do you do to relax? Music keeps me motivated and relaxed; it is such a powerful and low-cost tool that can affect a person in the most positive way. I have curated my own playlists depending on my mood or the task I am trying to tackle. I can only advise you to use the power of music in your favor.
If your life were a movie, what would the title be? The girl that could not stand still.
Given that you work in the digital world, have you ever googled yourself? I did! And not so long ago for the first time. It was a very interesting experience.
Which women have been an inspiration throughout your career? Since I was a kid, Marie Curie has been my biggest inspiration. I have a picture of her in my living room, she was such a force. Bozoma Saint John is another great example of women in leadership positions that are setting a precedent and paving the road for girls and women of color in the industry. Last but not least, my former trainees Deborah and Linna. I cannot thank them enough for all the reverse mentorship and for being an example of how young women can change corporations for the better.
How will you celebrate the 8 of March this year? More than celebrating it, I believe it is time to commemorate it and remember why this day exists. I plan to reach out to the women in my life that I love and admire and continue working on making a difference for future generations.
Do you have a daily/morning routine or do you simply wake up and play it by ear? Every morning, I start it with a cup of tea in bed that my husband brings. Then I start getting ready for my day and having breakfast while I listen to a radio show that comments on the news with a pinch of irony, I like to start the day in a good mood. Once I arrive to the office, there’s a morning coffee ritual that brings all the Promosfera team together for a chat before starting with our work.
Instagram, Facebook, LinkedIn, Twitter, TikTok… Which one is your favorite to develop a relationship with the brand’s audience? Linkedin without a doubt. My agency caters to companies. Being a B2B, Linkedin is the most appropriate channel to communicate with my audience.
And personally, which one is your favorite social network? I love YouTube. It offers such a wealth of content, videos and podcasts on so many interesting topics. I am a social media user, but I don’t love to showcase myself.
Which three words would you use to describe women working in the digital and new technology fields? Determinant, creative, innovative. I think that the women who played a major role in the digital world and social media development were able to tap into the opportunities that this world had to offer and created innovative business formulas and dynamics very admirably.
Do you think there is still a salary gap and glass ceiling for women nowadays? It depends. It is true that there are still sexist companies and that there are often companies almost completely staffed by women, but with only men at the top management positions. However, we are seeing women in top positions increasingly often. The change is visible, especially in young and dynamic companies. In Promosfera, our staff is mostly made up of highly capable, prepared women who have been able to grow professionally while also being mothers.
How do you get motivated? What do you do to relax? My secret is to never stop dreaming: if I see myself starting to lose motivation, I launch myself into a new project. Having new horizons gives me energy and strength. When I want to relax, I try to switch off my mind by watching a light-hearted series, preferably a comedy.
If your life were a movie, what would the title be? There is a story from the early 20th century called “From the Apenines to the Andes” and several movies and TV series have been based on it. It is about the Italian diaspora to South America. I was born in Venezuela and moved to Italy very young, leaving friends and family behind. So yeah, that’d be the title for my movie. It was obviously har at the beginning but it brought about a valuable learning experience.
Given that you work in the digital world, have you ever googled yourself? I have to say I hadn’t. But your question sparked curiosity and I did. Obviously my named was connected to Promosfera and to a magazine with which I usually collaborate. I also discovered that there are other women in the world with the same name. I found an osteopath that lives in the same region that my father is from, who knows, we might be related. Another one is an aeronautical engineer living in California. It was a bit shocking to see my name associated with other faces.
Which women have been an inspiration throughout your career? As a woman and entrepreneur I deeply admire Madame Barbe-Nicole Ponsardin, aka Veuve Clicquot. I consider her to be the true mother of feminism. As she was capable of creating a true empire that defied a hyper sexist world and workplace in which, as in the maritime world, women were considered to bring about bad luck. She widowed when she was only 27 and not only took over her late husband’s winery, but turned into one of the best-known brands in the world, even today. She turned out to be a sharp businesswoman and visionary marketer, coming up with marketing strategies that wouldn’t be recognized and applied for over a century. Her strength and courage should be an inspiration for women with big goals. Such as Helena Rubenstein, founder of modern cosmetology, and Samantha Cristoforetti, who was the first female astronaut to become the commander of the International Space Station.
How will you celebrate the 8 of March this year? I haven’t decided yet, but I’m considering organizing a walk with all the team in the forests that we have only a short distance from our office, and later reward the effort with a nice lunch with the Promosfera team.
Do you have a daily/morning routine or do you simply wake up and play it by ear? It does vary depending on my schedule and what I may have had on the night before, but most days I wake up pretty early, and if I am working from the home office and don’t have any morning meetings, I start work straight away and don’t have a shower etc until later. This works great for me as I find I am really fresh and alert in the morning, and I can get a lot done while it is lovely and quiet before the family is awake.
When there is something due to show a client these few hours before office hours in Australia begin can be a really valuable opportunity for me to complete something that I perhaps wasn’t able to get to the day before. I also have international clients and suppliers, so starting early can also be a great opportunity to catch up with others in their time zones.
Instagram, Facebook, LinkedIn, Twitter, TikTok… Which one is your favorite to develop a relationship with the brand’s audience? Personally, as I started my business way before social media was in existence, most of my clients come to me through word of mouth recommendations. I get so busy that I must confess I really don’t update my social media much at all as I don’t need it to get work and find new clients. However, it would be great to have more of a presence on socials, so in 2023 I would like to spend a bit more time in this area, and the two platforms I will probably focus on are LinkedIn and Instagram.
And personally, which one is your favorite social network? Web design is one of my main services and I love to add Instagram feeds to websites so I would have to say Instagram.
Which three words would you use to describe women working in the digital and new technolo Entrepreneurial, Creative, Ever-changing gy fields?
Do you think there is still a salary gap and glass ceiling for women nowadays? I have always been freelance so I can’t really speak personally for experiencing this in the workplace or not, but I really hope not! There is no reason at all that women should be treated any differently to men!
How do you get motivated? What do you do to relax? Music really motivates me. I very rarely don’t have music on when I am designing. People sometimes think this might be distracting but I find it really focuses me and as I feel entertained I am happier to be working when there is music. It also helps if there is noise around me I can pop the AirPods on and tune the world out. To relax I love spending time with family and friends. I do work a lot which is OK as I love what I do but this means that I don’t always get as much down time as others, so something as simple as being able to chill at home and watch TV is actually a treat for and not boring.
If your life were a movie, what would the title be? Freedom with a hint of Chaos!
Given that you work in the digital world, have you ever googled yourself? I have but not often.. as I am a bit slack on socials, not a lot comes up!
Which women have been an inspiration throughout your career? I feel very blessed to have so many amazing women clients. With most of my work being word of mouth it means that women have referred me to other women, so this has led to a niche where I have lots of really incredible women as clients. They all inspire me and I love collaborating with them. I am so grateful for my family. My partner Ben and I have two beautiful kids Jack (17) and Maddi (15) and we have wonderful parents. My mum and my daughter are incredible and inspire me every day.
How will you celebrate the 8 of March this year? I haven’t planned anything yet but I think this is a perfect reason to have a girls lunch with some of my friends / clients!
