Everyone cares about health, but we tend to overlook the importance of a healthy lifestyle. That’s why World Health Day, celebrated on April 7, is the perfect opportunity to connect with your customers, users, and followers, reminding them of the importance of self-care, prevention, and treatment to lead a fuller and happier life.
How? By organizing activities for World Health Day! You already have the reason—now check out this article for examples and resources.
Activities to Promote Your Brand on World Health Day
Take advantage of this special day to showcase your commitment to well-being, connect with your audience through positive values, and strengthen your image as a socially responsible company. Let’s look at some great examples!
World Health Day Branded Games
A fun way to boost your brand’s visibility and engagement on social media is by hosting a corporate game.
How about a memory game with images explaining basic hygiene rules? Here’s an example of this type of game—try it out to experience how users engage!
Another exciting option to energize your community on Health Day is Face Off, a trending game where participants choose between two options. You can fully customize it with your brand, products, or theme. For example, set up a fruit showdown and challenge users to pick their favorite.
Try this DEMO to see how the game works. If you like it, you can replicate it for your brand!
Healthy Habits Survey And Tips
World Health Day is the perfect excuse to learn about your audience’s health and wellness habits. With Easypromos’ Like or Not app, you can create a visual survey where users find out if their lifestyle is healthy or not. At the end, each participant receives a summary of their choices. Try this DEMO to explore this interactive experience and replicate it for your customers.
Make the most of Health Week activities by launching a quiz to assess consumers’ knowledge. Ask questions about your products or healthy eating, for example. With the survey app, you can gather participants’ opinions and reward them for their time.
Check out the Kneipp survey example—they asked about healthy eating habits and raffled off product bundles among participants.
Online Voting to Support Healthcare Professionals
Healthcare professionals play a key role in emergencies, and as a brand, you can show appreciation by organizing a thank-you contest or awarding prizes to outstanding professionals in the field.
With Easypromos’ Online Voting Contest, you can boost engagement with your brand in multiple ways: invite your audience to submit their own photos, videos, or messages, or let them vote for their favorite nominees. You can even combine both options!
Reward Loyalty Rewarding Customers on Health Day
If your goal is to collect customer data (such as names, emails, and locations), reward those who purchase from your online or physical store. You can offer them access to a Digital Stamp Card where they collect stamps with each purchase or let them participate in a prize wheel. What do you think of these ideas? Let’s check out some examples!
With Easypromos, you can turn the traditional loyalty card into a digital experience. This encourages repeat purchases through an automatic stamp and reward system. For example, BPX Centers created a digital stamp card where users had to complete eight active days (doing at least 30 minutes of activity daily) to earn a HealthPASS and enter a prize draw.
Another fantastic Health Day activity is a Fitness Wheel where users spin to find out their workout challenge. You can encourage participants to record their exercises and share them on social media with a hashtag and mention.
Personality Test to Capture Audience Attention
Remind your followers and customers about the importance of health by launching a fun quiz related to healthy habits. For example, a Personality Test where users answer questions to discover their fitness personality type. In the final message, offer direct discounts to all participants to encourage purchases. Try this DEMO now!
Discount Coupon Campaigns to Boost Sales on World Health Day
Consider a promotion that highlights the health benefits of your product or service. For example, create educational video posts on social media. With the Distribute Coupon Codes app, you can offer a redeemable code or voucher at the end of each video, either online or in-store. Participants can receive discounts, free samples, or exclusive content.
In one promotion targeting pregnant women, Salud Digna offered a free obstetric ultrasound to those who registered and presented the code at their nearest clinic. This campaign successfully increased customer visits to their centers.
Educational Quizzes and Trivia Games for World Health Day
Your company may not be directly in the health sector, but that doesn’t matter! Many products and services are closely related—like sportswear, fruit-based products, fitness services, hiking, and tourism.
For instance, a baby food brand promoted its products with a Knowledge Quiz on healthy infant nutrition. They raffled off three product bundles among participants who answered correctly.
World Health Day Activities to Promote Your Brand: Giveaways for your Followers
One of the simplest ways to celebrate and raise awareness about health is by hosting a social media giveaway. Choose a prize that appeals to your target audience and encourages participation. Here’s how:
Instagram Giveaway
Pharmacies, health centers, dental clinics, and other healthcare businesses often have a presence on Instagram, sharing daily updates, new developments, and wellness tips. Hence, an Instagram Giveaway for Health Day is a great way to increase engagement while reinforcing the importance of health, just like this post, which links a giveaway to one of their products Giveaway
World Health Day Facebook Giveaway
Don’t forget about Facebook when planning your Health Day promotion! Since the median age of users is higher on this platform, health-related topics may resonate more with the audience. In the following example, a supermarket chain promoted one of its healthy products using a Facebook giveaway app to select a winner. A compelling image, clear instructions, and a link to the terms and conditions are key. Try running a giveaway on Facebook and spread awareness about health!
Entry Form Giveaways to Gather Community Data
If your main goal is to collect leads, opt for an entry form giveaway. This involves a microsite with a signup form that you can share across social media so anyone can participate. For example, a brand raffled off a healthy product in exchange for participants providing some personal details. You can also promote this offline in your store, allowing customers to register using their mobile devices or an in-store tablet.
Even if your product or service isn’t directly linked to health, celebrating and engaging with World Health Day activities is a great way to connect with your fans and customers. Make a note of it!
Do you have questions or need advice on your promotion? Contact our customer support team via chat or email!
What do you think? Are you ready to celebrate World Health Day with your employees? Don’t hesitate to contact us in case of questions and doubts!
