Social Media Promotions

These days, it’s hard to separate online marketing strategies from what happens in the physical, offline world. The truth is they are parallel worlds; it’s important to understand the relationship between the two, and each sphere should reinforce and feed…

Studies about social media in Spain have found that one in four survey respondents follow brands and participate frequently in contests. In addition, users say that one of the reasons they follow a brand on social media is because they want…

Since Facebook changed its rules in November 2014, forbidding organizers from forcing users to become fans in order to participate in a promotion, online campaigns aimed at increasing fan numbers have redirected their strategies towards obtaining leads for subsequent marketing…

Organizing contests and promotions across the social networks is a marketing tool currently used by all businesses and brands. Thanks to the proliferation of social networks, brands have found a highly-effective means of developing promotional actions. However, the success of…