Browsing Category

Digital Marketing

214 posts

Articles with examples, ideas, resources, and tips on digital marketing and online promotions.

Subcategories

Gamified Promotions

2023-06-06
3 minute read

5 Marketing Gamification Examples Accessible to any Brand

2023-06-06
César Rodríguez

Gamification is becoming a staple term in marketing. It's slowly but surely making itself a part of many interactive marketing campaigns. If you haven’t considered implementing it into your marketing strategy, it might be time for you to do it.…

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2023-03-02
4 minute read

Ten Ways to Access an Easypromos Promotion

2023-03-02
Miquel Bonfill

Microsite-style promotions are just like a website. You can share them on social media, in newsletters, or with a QR code. Here are some ideas to help you understand how users will access the promotions and to plan the promotion…

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2024-07-09
3 minute read

How to Organize Before and After Photo Contests

2024-07-09
Kamila Palka

Ever heard of before and after contests? If so, you will know that they’re the perfect way to showcase your product’s real purpose. Promote your offering by showing your products in action and giving visibility to all the loyal customers…

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Social network interactions and data collection

Data collection promotions

2024-07-12
4 minute read

Social Network Interactions and Data Collection | 4 Examples

2024-07-12
Marta Roura

There are some tips and tricks to boost social network interactions but more often than not, they don’t help gather user data. This is why our latest bid is to launch original dynamics on social networks that not only generate…

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2023-02-06
6 minute read

Tips for Designing a Perfect Landing Page

2023-02-06
Elisabet Frigolé

Are you looking into publishing a landing page for your new product, service, or promotion, but you’re not sure if it will be effective? One thing is for sure, its design plays a fundamental role. In this article, we will…

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2023-11-13
5 minute read

Customized Prize Wheel Online | Tips and Examples

2023-11-13
César Rodríguez

Online Prize Wheels are popular promotion dynamics among users. They are a fun, engaging, easy-to-use, and exciting way of offering customers prizes or rewards. From the marketing perspective, they can be a powerful tool to achieve certain objectives. With Easypromos,…

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2024-05-21
5 minute read

Promotion Examples with Scratch & Win: Engage Your Audience and Generate Leads

2024-05-21
César Rodríguez

Promotions offering the possibility of winning an instant prize are not only engaging but they can also help increase sales, not to mention gathering Zero-Party data that can be used to nurture your emailing database. The Easypromos’ Scratch & Win…

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Digital Marketing

2024-09-03
5 minute read

Ideas for Instant Win Sweepstakes

2024-09-03
César Rodríguez

We all know that giving customers a chance to win a prize is a good idea because who doesn't like to win something? And even better than the chance of winning, is to know if you have won right there…

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Product Promotions

2024-04-03
6 minute read

How to Promote Beauty Products on Social Media

2024-04-03
Kamila Palka

Social media is where your customers are - this is why promoting your beauty products or cosmetic brand on social media is the right thing to do. In this blog post we take a look at how to use giveaways…

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2024-09-03
5 minute read

Examples of photo contest with forms on Instagram

2024-09-03
Kamila Palka

Instagram photo contests are a powerful way to obtain social proof for your communication channels. But wouldn’t it be great to collect new sales leads while gathering user-generated content? Today we talk about creative examples of Instagram contests with entry…

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Digital Marketing

2024-12-11
7 minute read

Zero-Party Data and GDPR in your Marketing Strategy

2024-12-11
César Rodríguez

One of the biggest marketing challenges for the upcoming years will be to gather data without using third-party cookies. “Owning” Zero-Party data (ZPD) is one of the most sought-after solutions. What this means is to obtain future clients’ contact details…

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Digital Marketing

2024-03-14
4 minute read

First-Party Data and Zero-Party Data: Marketing & Legal Tips

2024-03-14
Luis Seoane

Terms like Zero-Party and First-Party data are being increasingly used in marketing. And more often than not, it is connected to the elimination of third-party cookies. Which in turn, will minimize third-party data collection. If you want to learn more…

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Engage visiting tourists and turn them into leads

Data collection promotions

2023-05-15
4 minute read

Example of promoting a tourist spot by engaging visitors and turning them into leads

2023-05-15
César Rodríguez

If you are part of your town’s tourism board, a member of the city council, or responsible for the region’s economic development, you have come to the right place. In this article we will explain how to gather leads from…

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Promotion in your website|Promotion in your website|||||||||||

Data collection promotions

2024-01-31
5 minute read

Collect your Web Visits’ Contact Details through Giveaways and Games

2024-01-31
Sílvia Martí

Most of your web visits do not communicate with the brand and end up being anonymous individuals for which you only have very few details like their web browser or the country from which they access. However, there are tools…

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