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How to run online sweepstakes

The Internet and social media have brought about new resources for brands to plan and execute effective marketing strategies. The ease of connecting with the audience and gathering contact details presents companies with many opportunities. Online sweepstakes are a go-to…
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A guide of legal measures to prevent fraud in online promotions

Contests, giveaways, and online promotions are powerful marketing tools that allow organizing brands to promote their products or services. Furthermore, a well-organized, well-executed contest achieves greater brand awareness and exposure, increases web traffic, and boosts followers and user interaction. However,…
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