The Importance of the Back to School Marketing Campaign
Back-to-school season isn’t just for kids—it’s a golden opportunity for marketers too! With students, parents, and teachers all on the lookout for the best deals and latest trends, this is the time to captivate your audience with exciting back to school marketing ideas. And the best part? You can create them all using one single tool: Easypromos.
Back to School Marketing Ideas
Whether you’re aiming to increase brand awareness, boost your social media presence, or drive sales, there’s a promotion here for you. So, let’s dive into back to school marketing ideas that will make your strategy the star student of the season!
Back to School Giveaways
Giveaways are a staple in marketing due to their effectiveness and simplicity. However, choosing the right dynamic for your giveaway will determine its faith. Are you looking to generate leads and collect user data or is brand awareness the goal you’re after? The answer to that question will determine if your go-to solution is an Entry Form Giveaway or a Social Media Giveaway.
Back-to-School Entry Form Giveaway
Boost your lead generation with a Back-to-School Entry Form Giveaway. Use the Easypromos customizable entry form to collect the user data you’re interested in. Participants can submit their details for a chance to win a bundle of school supplies, a gift card, or a full back-to-school shopping spree. This straightforward approach allows you to capture valuable customer information that you can use for future marketing efforts. It’s an effective way to engage your audience while building your email list and creating anticipation for the upcoming school year.
In the example above, a shopping mall gave away a laptop among all registered participants. The organizers complemented the promotion with an Instant Win dynamic that gave away €5 and €10 discount vouchers to participants immediately after filling out the form.
Social Media Giveaway
Boost your social media presence with a simple yet effective Social Media Giveaway. Ask participants to comment on the post with their favorite back-to-school item or why they’re excited for the new school year. This type of giveaway not only increases your follower count but also drives engagement as participants interact with your brand.
The majority of school kids simply want to be cool, and the first days of being back at school are about showing off the new fashionable apparel. With that in mind, the Benaiah Clothing organized a comment giveaway for their followers. To double the reach they asked the entrants to tag a friend in the comment section.
Back to School Contests
If you are looking for a promotion that challenges your audience and takes interaction a step further, a back to school contest to collect user-generated content is the way to go. Contests created with Easypromos allow your to gather user data, enable public voting, and more! Check out theses ideas and pick the one that best suits your brand and objectives.
Instagram Hashtag Contest
Create a hashtag challenge encouraging students to share photos or videos showing their school spirit. Participants post on Instagram using the campaign hashtag you’ve created and mention your brand. With the Easypromos Instagram Contest with Hashtag app, you can import participants with both private and public profiles while gathering user data and UGC. Additionally, all photos or videos will be displayed in the contest gallery, and you can enable voting to make your Instagram contest go viral.
Try this Instagram Hashtag Contest DEMO for the whole user experience.
Back to School Photofun Contest
Encourage your audience to share their first-day-of-school creations with a Photofun Contest. Participants upload and edit and decorate their photos with frames and stickers, and the public can vote on their favorites. Not only does this boost engagement, but it also provides you with valuable UGC. Reward the top entries with gift cards or free products.
Back to School Writing Contest
Ask your audience to share their Back to School thrills or summer memories is through a Writing Contest using the Voting Contest app. Ask them to describe the best day of the summer, an ideal holiday, or whatever else inspires you! All the entries will be collected together and published in a dedicated competition gallery. Then users can read, share, comment, and vote for their favorite texts.
In the example above, the E-book reading platform Nubico asked its audience to share their back to school tips to make the whole experience better and participants who submitted the best tips won a tablet.
Back to School promotions to distribute prizes and reward customers
Instant Win promotions are ideal to reward customers and distribute coupons and prizes. Easypromos offers applications with dynamics ranging from digital prize wheels and scratch & win promotions to Digital Stamp cards and coupon distribution.
Back-to-School Spin the Wheel
Add a fun and interactive element to your website with a digital Spin the Wheel promotion. Visitors can spin the wheel for a chance to win discounts, free shipping, or small gifts. Customize the wheel to include your branding and set the probabilities for each prize. This is a great way to increase conversions and keep visitors on your site longer or to reward customers after they make a purchase.
Try our Back to School Spin the Wheel DEMO with purchase receipt validation requirement. The perfect way to reward paying customers!
Back to School Scratch & Win
A digital scratch card is a simple yet effective way to boost engagement. Create a Scratch & Win game where participants scratch off to reveal prizes like discounts, gift cards, or school supplies. This type of promotion is a great way to increase time spent on your website, encourage repeat visits, or reward customers after a purchase.
Back to School Quizzes
Nothing screams school like a quiz does! Quiz promotions are not only ideal to challenge and engage your audience, but can they also provide you valuable insights about your audience. Use online digital quizzes to educate and segment your audience and to promote your product or brand in the form of a timed quiz, personality test, survey, or product recommender. With Easypromos you can create them all!
Back-to-School Timed Quiz
Everyone loves a good quiz, especially when it’s fun and informative! Create a back-to-school Timed Quiz to engage your audience and collect valuable data. Just pick a topic and number of questions and the Easypromos AI tool will create your quiz in no time. It ‘s that easy! Run a final prize draw among participants or offer discount coupons at the end of the quiz to drive sales.
Product Recommender: Find Your Perfect Back-to-School Gear
Help your customers find exactly what they need with a Product Recommender Quiz. Create an interactive quiz that guides users through a series of questions about their back-to-school preferences, such as their style, budget, or specific needs. At the end of the quiz, participants receive personalized product recommendations from your catalog, along with a special discount or offer on their selected items. This not only enhances the shopping experience by tailoring it to individual preferences but also increases the likelihood of conversion as customers feel more confident in their purchases. Plus, it’s a fun and engaging way to introduce your audience to new products they might not have considered.
Back to School Games
The end of Summer holidays doesn’t mean that fun and games are over! Gamification has become an established trend in digital marketing and your Back to School marketing campaign shouldn’t be an exception. The Easypromos game applications allow you to create branded games fully customized with your brand or products to engage and entertain your audience while gathering user data and boosting brand awareness.
Back to School Memory Game
Create a Memory game customized to promote your brand as part of your Back to School campaign. Simply invite your audience to find matching pairs of your products and then fill in a registration form for a chance to win a prize or a discount code. Incentivized promotions attract more participants, and by sharing them on your social media channels you get to convert social media followers into qualified leads.
Back to School Puzzle
Not convinced by the Memory game? How about a Back to School puzzle? Ask your followers to unscramble the image of your product and then raffle Back to School prizes like in the previous example.
Back to School Slide & Match
This Slide & Match game is a customizable version of a popular mobile app. Brands can upload images and icons of their choice and ask users to match icons of their products or logos. By engaging your audience with such a fun dynamic, you stay top of mind with customers and you also get to generate positive brand perceptions.
In conclusion, back-to-school season is the perfect time to get creative with your digital marketing campaigns. Using Easypromos, you can easily set up and manage a variety of interactive promotions that engage your audience, boost your brand, and drive sales. Whether it’s through giveaways, quizzes, contests, or instant wins, there’s a promotion on this list that will help you stand out from the competition. So, don’t miss out—start planning your back-to-school promotions today and watch your customer engagement soar!
If you have any questions about how to use Easypromos to launch your Back-to-School campaign, don’t hesitate to contact us via live chat. We will be happy to help!
