Easypromos has implemented a new feature to restrict participation in a giveaway or promotion to subscribers of a specific Mailchimp list. According to a study by the Content Marketing Institute, email newsletters are the third most used channel by brands to communicate with their audiences. And although the universe of email marketing platforms has expanded significantly, Mailchimp remains one of the most popular options.
We are often asked how to create exclusive giveaways for subscribers and ways to encourage participants to sign up for a newsletter to participate in promotions. This feature achieves both objectives.
How to create an exclusive giveaway for subscribers
If you enable the Mailchimp list restriction and link the desired subscriber list, every user who wants to register for the giveaway or promotion must be a subscriber to participate. If they are not, you can customize the information window with a link to the subscription form. This way, users interested in the offer but not on the list can subscribe there and then.
Experience what is like to participate in an exclusive promotion for subscribers of your Mailchimp list and sign up for our newsletter!
Other ways to encourage subscription to your newsletter
If you manage your email marketing campaigns with another provider, there are still ways to create restricted giveaways. For example:
- Upload a list with all the emails of your newsletter current subscribers to the promotion. Use the “Set of codes” feature, and when a user wants to register for the giveaway, the platform will verify that they are on the uploaded email list. Only those email addresses are allowed to register, and those not listed and rejected can sign up for the newsletter and participate in the following month’s giveaway.
- Connect to the Easypromos API to enroll users who register from your campaign manager in a monthly giveaway. Check out the Easypromos webhooks and integration tools.
- An easier way is to announce a giveaway among all subscribers on a specific day, encouraging them to sign up for the newsletter before that date. On that day, you can download all the subscribers and randomly select a winner with our Pick-a-winner app.
There are many ways to encourage subscriptions to your newsletter and to retain those who already receive them. If you are unsure which strategy is best for your brand or product, contact our customer service team, we will be happy to help!
