Some brands seem to put their marketing into some kind of hibernation between the summer and winter campaigns – and we don’t want to let it happen to you. Make sure you don’t let your business get stuck; instead, stay top of mind with customers while working on brand recognition and awareness with our top fall promotion ideas! In this article, we share our favorite examples of autumn campaigns that can help you generate engagement, gather sales leads, and skyrocket your sales…
Let’s take a look!
Gamified promotion: Catch the falling objects
In this game of skill, participants score points by catching as many fall-related elements as possible. However, they must be very careful to only pick the elements that add points and avoid the ones that take point away. You can customize the game with corporate elements to promote your brand’s recall. Additionally, you will obtain the contact information of the participants, who will need to fill out a registration form to play or enter for a prize.
Entertain your audience with an Autumn Memory game
As you already know, interactive games and promotions can attract many users who browse the internet or social media. You just need to offer an attractive incentive for them to accept the challenge. Additionally, if the game is an all-time classic like memory, participation is guaranteed.
Memory games are an interactive way to showcase a brand’s best-selling products or recent launches. The example below shows an example of how to use a memory game to promote a product collection and enhance visibility on social media.
Fall-themed Photo Contest to gather UGC
For many people, autumn is the best time of year to enjoy the outdoors. The landscapes are flooded with beautiful shades of red, yellow, and orange, and the weather is ideal—not too cold and not too hot.
Take advantage of these factors to organize a photo contest of your locality and surroundings, and reward participants with an original experience like a hot air balloon ride. You will showcase the hidden gems of your town or city while also generating user-generated content that will be very useful for promoting your region on social media.
Don’t forget that the Easypromos Photo Contest app, features a gallery where you can group all the images for users to share, vote, browse, etc.
Fall promotion ideas: Get to know your audience with a survey
Usually, during this time of year, companies in clothing, accessories, beauty products, and school supplies see an increase in sales. Consumers want to update their wardrobes or catch up after the summer. For this reason, it is an ideal period to promote new products and raise awareness of your brand. And what better way to do this than with an autumn promotion?
In the example above, the natural cosmetics brand “La Malva Flor” organized a small survey on beauty and sleep habits to learn a bit more about their customers. Among all the participants, they raffled off 5 product bundles.
If you’re interested in knowing the opinions of your customers and users, but at the same time want to recommend a product or activity based on their responses, use our Product Recommender app.
Fall promotion ideas: Distribute Coupons to boost sales or visits
The following idea comes from a case study from Vall de Núria, a ski resort in the Catalan Pyrenees that is very popular during the winter and also during the summer holidays. The social media team decided to organize a 2-for-1 discount promotion to encourage visitor turnout during spring, when the number of visitors decreases. This is where we can take this idea and apply it to autumn. Why not give away discount coupons to boost sales or visits?
In the case of Vall de Núria, they used the coupon distribution app to offer a free ticket with each ticket purchase. However, you can also distribute coupons to users who sign up for your newsletter, visitors on your website, or users who download your app. It’s up tp you how to do it!
Fall promotion ideas: Entry Form Giveaway
Your autumn campaign is a great opportunity to gather contacts of potential customers in preparation for Black Friday and Christmas, when users are on the lookout for the best deals. Consider autumn promotions as an opportunity to expand your mailing list so you can reach more contacts for upcoming campaigns. We recommend using giveaways with registration to capture leads.
Entry Form Giveaway to nurture your emailing database
Take a look at this example of an autumn Entry Form Giveaway. To be eligible for a prize, users only need to complete a form with their contact information and… that’s it! They are now participating in the giveaway. The brand collects contact data that can be directly linked from the promotion to its database, or it can be downloaded in Excel or .csv format.
Try this Fall Entry Form Giveaway DEMO to get a feel for the real user experience.
Fall Entry Form Giveaway to drive traffic to a website
For a brand, it is important ti enhance it business or website so that users visit it and spend time with on it. That’s why embedding a giveaway on your website could be the solution you’re looking for.
Here’s an example from Clara magazine, that organized a giveaway to attract quality traffic to their website. The way to participate was very simple: to be eligible for one of the 3 bags they were raffling off from a well-known Italian brand’s new autumn collection, users participated by stating which item on the Clara website they liked the most and why, which required them to browse the website for information.
Fall promotion ideas: Social Media Giveaways
Social media giveaways are very effective promotional activities that are accessible to all budgets. If what you want for your brand this autumn is to foster engagement with your online community, use this resource to achieve it. Use the Easypromos giveaway applications to carry them out.
Autumn Instagram Giveaways to foster engagement
Autumn is the ideal time to generate interactions and feedback. Giveaways are the perfect tool to achieve this, so… why not organize an Instagram Giveaway? Users leave a comment or mention a friend to participate. Will achieve engagement, organically viralize the giveaway, and encourage voluntary and conscious participation from users.
Engage your online community with a Facebook Giveaway
Brands usually have a large community on Facebook, and it’s a good idea to engage it with giveaways and promotional activities so that users interact with the profile. Therefore, a great idea is to hold an Autumn Facebook Giveaway. Here’s an example for inspiration: users had to comment explaining what they like most about autumn to enter the giveaway.
Are you ready to run your fall promotion? Make sure you contact us in case of questions or doubts – we’re always happy to help!
