Everyone has a favorite song – what’s yours?
Let’s start with the simplest way to run an International Music Day promotion. Social media giveaways are an easy way to reach your followers and hear their opinions. All you have to do is publish a post – then select a winner from the comments.
Another option for social media is a mention + hashtag contest. Your followers on Twitter and Instagram can share posts, photos and videos. So long as they include your brand mention and campaign hashtag, you’ll be able to collect all that user-generated content into a single gallery.
What’s the best prize for an International Music Day promotion? Think concert tickets, exclusive DVDs or vinyl, speakers, headphones, giftcards or streaming service subscriptions.
Ask your customers to share their musical talents
International Music Day was created to celebrate all musical styles, traditions, instruments, and players – whether they’re seasoned professionals or enthusiastic amateurs.
So what better way to honor the festival than a virtual, musical talent show for your followers?
Create an International Music Day video contest where people can share clips of their musical skills from YouTube, Vimeo, or as a video upload from their computer. Then share the clips online and encourage people to vote for the best performances!
Which famous singer are you?
If you want your promotion to be a success, try tapping into popular trends. For example, interactive quizzes have been popular on the internet for decades.
Set up a multiple-choice quiz where people share their musical taste, personality or personal style… and get a result that’s perfectly designed for them. Or test your followers on their knowledge of a musical genre or artist!
When you create a personality quiz, you have the opportunity to learn more about your audience. You can add more details about individual customers to your CRM, and even offer personalized prizes or product recommendations.
