The day of love… It must be one of the most celebrated days of the year. Billions of dollars are spent each year on more or less romantic presents, and brands go crazy to come up with engaging and unique Valentine’s campaigns. With so much at stake, gamifying your Valentine’s Day interactive marketing campaign might be the secret weapon your marketing cupid needs to win leads, user-generated content, and increased engagement online. Let’s take a look at some Valentine’s Day game ideas that you can easily incorporate to your strategy:
Valentine’s Day game ideas
Gamification is the new digital marketing trend. And it’s probably our favorite way to celebrate Valentine’s Day with online communities!
Branded mini-games are great to entertain and engage your audience and to accomplish your marketing objectives like lead generation and product promotion. Therefore, gamification allows you to provide high-quality content that positions your brand in the market.
Moreover, you can personalize mini-games with your logo and branding colors to further expose the user to your brand. Take a look at the above Valentine’s Memory game. Users look for matching pairs that can be pictures of your products, your logo, or even Valentine’s symbols like love hearts and cupids. The best thing about branded mini-games is that you get to collect high-quality leads, genuinely interested in your brand.
Not convinced by the Memory game? No problem, take a look at one of our Word Shuffle game.
Ask your audience to rearrange the letters to find out the names of the most romantic songs in this Valentine’s themed game. Try it for free and if you like it, download the ready-made template and you’ll have your Valentine’s Day game up and running in a matter of minutes.
And here’s another Valentine’s Day campaign idea! Tap Tap is the latest addition to our games catalogue.
Put users’ reflexes to the test with this skill game where they have to tap on as many points scoring elements while avoiding the ones that take points away. Highly engaging and fully customizable, players won’t be able to put it down.
You can also run a simple Valentine’s Minesweeper game to simply engage, entertain, and reward your audience!
At Easypromos we love gamification and this is why we have a variety of different branded mini-games that you can launch as part of your Valentine’s Day campaign. Another great idea would be a Valentine’s Day Slide & Match game that you can customize with your logo and popular products.
Valentine’s Day game ideas: Quizzes to collect leads and offer discounts
One of the most popular Valentine’s Day campaign ideas is a quiz or survey. And we have something your customers haven’t yet tried…!
We all know how exciting quizzes can be. Be the excitement can be much elevated when there’s a limited time to answer each question. And this is where the Easypromos Timed Quiz comes in!
The Timed Quiz game is one of the best Valentine’s Day campaign ideas this year! Create a set of questions about Valentine’s Day history or your brand and challenge your audience to answer all questions before time runs out. Engagement, excitement, and rivalry are guaranteed! You can give users multiple tries to complete the game and reward the fastest players, or simply run a random prize draw among the fastest participants, the choice is yours!
Valentine’s Day Personality Quiz
But don’t worry if you prefer something more traditional. You can run a Personality Quiz with which you get to find out more about the likes and preferences of your audience. Simply ask a series of closed questions, and based on the answers display a final personalized message for the participant! Once you learn more about your community’s likes you will know how to target them in the future.
To encourage more people to join in, offer a prize for everyone who completes the quiz. This is a great opportunity to provide discount codes and vouchers, for example for a romantic Valentine’s dinner for two or a weekend getaway. You can also offer different rewards based on quiz answers, or restrict the prize to the highest scores. Don’t forget to integrate a registration form to collect the contact details of the participants!
Beyond Valentine’s Day games: social media giveaways to grow your online community
Valentine’s Day is the ideal moment to generate engagement and visibility on social networks because users are very active and everything associated with love is well-received. Social media giveaways are a great tool to energize and build online communities.
That’s why we recommend a comments-based giveaway, on Facebook, Instagram, or Twitter, to start off your Valentine’s Day campaign.
The dynamic is simple. Just publish a post, and give away a product or prize at random to someone who comments on your promotional post. Get the conversation started with an engaging, open question. If you choose your questions carefully, you can also use this opportunity to learn more about your target audience!
Social media Valentine’s Day giveaways are a fantastic way to grow your online community and online presence. Well-organized sweepstakes will also help you grow brand loyalty and gain new followers, as comment-based giveaways tend to go viral!
Visit our blog post full of ideas for Valentine’s Day giveaway ideas to grow your brand and stay top of mind among your audience.
Generate new leads with Valentine’s Day Entry Form Giveaway
If you really want your promotion to go viral, try an Entry Form Giveaway.
This is a simple prize draw, where the only entry requirement is to complete the registration form. Once the registration period is over, a random draw is conducted between all the participants.
Our favorite aspect of Entry Form Giveaways? You get to convert social media followers into qualified leads! Just share the link across your social media channels and sit back to watch the new contact details roll in!
Try our Valentine’s Day Entry Form Giveaway DEMO to understand how to incorporate it into your Valentine’s Day campaign. And then create your own sweepstakes with our template.
Product Recommender to increase sales during your Valentine’s campaign
Are you looking for a more direct way to promote your brand and products over Valentine’s season? We have something special for you… a Product Recommender. Similar to the Personality Quiz, but with a different objective. Ask the participants a few closed questions, and based on their answers display a final message… with a recommendation! According to the answers, you can suggest different products. And the best thing is that you can add discounts and vouchers, too!
Each product recommendation can come with a different voucher. Or you can add a coupon that will be emailed to everyone as soon as they complete the registration form, which will also bring you new leads.
Valentine’s Day Photo Contest to obtain user-generated content
A romantic evening in your favorite city, that holiday you’ll never forget, the day she said ‘I will,’ that morning you woke at dawn to watch the sunrise together, your holiday together… Organize a Valentine’s Day PhotoFun Contest and encourage your followers to share their most romantic pictures.
Photo Contests are a great technique to collect user-generated content. Add a registration form where the participants leave their contact details and also grant you permission to share their pictures on your social media channels.
Take a look at the example above. The Barari Outlet shopping mall launched a Valentine’s Day photo contest with public vote enabled and shared it on its social media accounts. To participate, visitor simply had to take a photo at the photo call stage in the mall and upload it. Participants could then share their participation to get as many vot.es as possible. This promotion not only boosted the mall’s visibility but also attracted visitors to the mall.
We hope you’ve found some great inspiration with our Valentine’s Day campaign ideas. Head to our Valentine’s Day hub for more examples, tips and resources!
Are you ready to create your Valentine’s Day campaign? Don’t worry if you still have some questions – just contact our Support Team, always ready to assist!
