In this blog post, we take a look at 5 real examples of Facebook sweepstakes organized by popular brands – including their aims, results, and insider tips:
Reasons for running Facebook giveaways
When you organize a Facebook Sweepstakes on your page, the first thing you need to define is your goal for the campaign. Here are the most common reasons for running Facebook sweepstakes:
- Boost engagement and visibility online.
- Increase the number of followers or fans.
- Build loyalty with your followers.
- Increase reach on Facebook.
- Convert followers into brand advocates.
- Promote a specific product or service.
- Learn more about your followers.
- Drive traffic to your website.
- Increase brand awareness or brand recognition.
- Attach value to your brand.
- Increase sales.
Do you need a kickstart to your Facebook sweepstakes? Use one of our 50+ Facebook giveaway templates – they come with suggested text and images for your promotion!
Facebook sweepstakes example: Chicco UK for Mother’s Day
Goals: celebrate Mother’s Day, promote a specific product, and foster customer loyalty.
Since their online community is made up mostly of mothers, Chicco UK, wanted to do something special to celebrate Mother’s Day. They decided to host a Facebook timeline contest published from one main post and two follow-up posts. The brand asked the participants to help other mums out by sharing what they’ve learned since becoming a mother.
Chicco used the option to run a sweepstakes from more than one post, gathering the comments from all three posts in one prize draw. The publications were carefully planned and scheduled for one week; the two reminder posts did get some comments but the main sweepstakes post was the most popular.
Results: 371 comments and 919 new Page likes.
Facebook giveaway example for product promotion
Goals: increase brand awareness, promote a product, increase sales for the brand’s retail partners.
Hot Devil is an Australian brand sold via retail outlets around Australia and New Zealand. Because they are wholesalers of the brand (Hot Devil) they spend a lot of time and resources to promote the brand in order to support their retail partners; they use sweepstakes as part of their long-term social strategy.
The goal of the promotion was to engage with the target audience and increase brand awareness online. On this occasion, the users could win 1 of 20 of their new Gas Torches bundled with some other products. The promotion was broken up into 4 prize draws of 5 prizes given away each week. The sweepstakes post announced all four dates and was pinned to the top of their Facebook page. All weekly prize draws were done from the same Facebook post. For further visibility, the brand ran Facebook ads in the first and third weeks.
Results: 1761 post likes, 889 shares, and an increase in Page fans.
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Regular Facebook sweepstakes example from Cupcake Coffee Box
Goals: increase Facebook reach, increase sales, and build the brand’s reputation by supporting other local businesses.
The Cupcake Coffee Box is a local coffee shop in the McDonalds Mall in Kirkcaldy, Scotland. Special evenings and events happen on a weekly basis and they support other local businesses in the mall, by mentioning them in posts on their Facebook page. This includes running Facebook Timeline Sweepstakes where winners receive gift vouchers for various stores in the mall. They also raffle vouchers to their coffee shop. Sweepstakes are used as part of a long-term strategy to increase engagement on their posts and to increase visits and sales.
The following example shows how the brand ran a giveaway for a £25 gift voucher to the soon-opening Puddledub butcher shop.
Results: 556 likes. The giveaway post also contributed to a monthly Page reach of 44,490, plus 10,092 post engagements.
Klimapark 2469 announces a new season with Facebook sweepstakes
Goals: promote the new season, increase brand awareness, increase reach on Facebook and sales.
Klimapark 2469 is an outdoor discovery center with a focus on climate history, hunting and gathering, geology, and biology in the Jotunheimen mountain area in Norway. They offer guided visits to the area including a walk into a 60-meter long ice tunnel. The park is only open to visits from June to September. To lead up to the season-opening, they decided to run a Facebook Sweepstakes to give away a family visit to the park.
The post was created with a video showing past visits from the park and the users were only asked to Like the post and comment with a smiley. Klimapark 2469 used Facebook Ads to reach a greater audience.
The sweepstakes was a great success, the post received 2602 Likes in the participation period which lasted 6 weeks. The video in the post had over 93k views. A new post to announce the winner was created where they thanked all who entered and particularly for sharing.
Results: over 400 likes and comments, 12 shares, and 7,600 video views in the first 17 hours of the contest.
Chrome Supplements & Accessories give away VIP exclusives on Facebook
Goals: promote an annual sale event, increase brand awareness, and increase sales overall
Chrome Supplements & Accessories is a South African store with both an e-commerce and 19 stores that sell fitness supplements and accessories. They run promotions such as quizzes and sports predictions on a regular basis and they complement them with occasional Facebook timeline sweepstakes.
In this case, the occasion was their annual clearance sale. To create buzz around the sales, they organized a timeline contest where the users commented on the post saying which products they wanted to see at the sale. Each user entered the prize draw for VIP entries to be the first to enter the sale. This also served the purpose to encourage people to search through their product catalog if they didn’t already have a favorite in mind.
Results: 341 comments, 614 reactions, and 42 shares.
Are you ready to run your own Facebook sweepstakes? Check out our Facebook giveaway templates and find the one that best suits your needs! You can also contact our customer support via our online chat!
