How does a giveaway collaboration work?
When creating a giveaway on Instagram, Facebook, X, or other social networks and planning ways to promote it, one of the strategies that likely comes to mind is collaborating with another brand or asking an influencer to help spread the word about the giveaway. These actions help increase the reach and attract more participants. Additionally, brands that collaborate usually have similar audiences, helping them reach a bigger target audience likely to bring in new customers.
It is customary for each brand or collaborator to publish a post with the participation instructions, asking people to comment to enter the giveaway. But once the participation period ends, to gather all the participants from the different posts to select a single winner? Although this might seem simple, it has created difficulties as only the account administrator can grant Easypromos permission to extract the comment information from their posts.
In this article, we will review the most common types of giveaway collaboration strategies and how to use Easypromos to gather participants automatically.
Giveaway collaboration on Instagram
With Easypromos, you can manage several giveaway collaboration modes on Instagram. You only need to decide on the dynamics of the action and the type of collaborator you want to work with:
Instagram Collabs. One giveaway, two profiles
Instagram Collabs is a feature that allows sharing the authorship of posts in the feed or Reels between two different accounts. That is, the same post is published simultaneously on two accounts.
Once the collaborating brand accepts the organizer’s invitation, the original giveaway post will appear on their profile, allowing accounts using Collabs to collaborate, to easily and automatically, gather all participating comments.
Collaborative giveaways among several Instagram accounts
This type of giveaway involves two or more collaborating Instagram profiles. One brand publishes the giveaway post, and the others post their version on their profiles. Participants can comment on any of the posts to enter the giveaway.
When the time to choose the winner comes, the main organizing brand sends an invitation to the collaborating accounts through Easypromos, allowing interactions from all posts to be compiled into a single giveaway.
Easypromos offers a tool that allows running a giveaway among collaborators. The organizing or main account sends an invitation to the collaborating accounts, so there is no need to direct traffic to the original post to participate. Participants can comment on any collaborating post because, when the time comes to pick the winner, the interactions from the posts can be included in a single giveaway.
How does it work? With the collaborator invitation feature, only the main organizing brand is required to have an Easypromos account and an active Basic PRO Plan. This will allow them to create a multi-network giveaway and generate links to invite other brands or influencers to collaborate in their giveaway. These are the steps to follow:
- Create a multi-network giveaway and select the post for your giveaway.
- Create an invitation link and send it to the collaborating accounts.
- The collaborators click on the link, log in with their Instagram account, and select their giveaway post, which includes the participating comments.
- Their participants will be added to your giveaway in the control panel.
Sometimes the giveaway promotion is done through sponsored posts, with an agency managing the advertising account. In this case, the comments generated by the ad cannot be imported by anyone but the administrator of the advertising account, so the agency’s collaboration is essential. With the invitation system, collaboration can take place without having to grant access to the advertising accounts.
Giveaway collaboration on Facebook
Hacer un sorteo con colaboradores en Facebook es fácil si sabes cómo. Con Easypromos puedes gestionar este tipo de sorteos. Veamos un ejemplo:
Running a giveaway collaboration on Facebook is easy if you know how to do it. Let’s take a look at an example:
Collaborative giveaway on Facebook between two or more accounts
Co-branding giveaways on Facebook are quite common for collaborations between brands or with influencers. The idea is for two or more brands to organize a single giveaway and post it on each of their profiles.
Using the same tool as the one we explained in the previous case: each organizer publishes a post with the giveaway and then the comments from both posts are combined. With the collaborator invitation feature found in the multi-network giveaway application, you can generate links to invite other brands or influencers to collaborate in your giveaway.
Keep in mind that when using promoted posts, the invitation system allows collaboration between accounts without having to grant access to the advertising accounts.
Giveaway collaboration on Facebook and Instagram
Another type of collaborative giveaway can be carried out between different Facebook and Instagram profiles. This is the case when brands want to launch a single giveaway for their entire Facebook and Instagram community at the same time. With Easypromos, you can combine the comments from both networks to select the winners.
Don’t forget that collaborative giveaways are a marketing action that allows you to improve your brand’s visibility and increase interactions. Make sure you create them with reliable tools that provide a certificate of validity.
Giveaway collaboration on other networks
Finally, let’s talk about running a collaborative giveaway across different social networks simultaneously. In this case, the organizer publishes a giveaway on one of their social networks (for example, Instagram, Facebook, X, or YouTube), and the collaborating brand shares the giveaway on their profiles, redirecting traffic to the original post where users participate.
The giveaway will take place on the social network where the giveaway was originally posted. You can check the kinds of social media giveaways that you can run with Easypromos.
