Easypromos

What is Easypromos?

Easypromos is an application which allows you to create promotions and competitions in any Facebook page whilst adhering strictly to Facebook’s promotions guidelines.

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What is Easypromos for?

Easypromos is for:

• Creating and administering a promotion on a Facebook page.
• Creating and administering a competition on a Facebook page.

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Why should I use Easypromos?

According to Facebook guidelines all promotions and competitions that are generated on Facebook pages must be administered from an external application. Easypromos allows you to comply with Facebook’s promotions guidelines simply and inexpensively.

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What is the difference between a promotion and a competition in Easypromos?

In a promotion, the page administrator explains what the promotion consists of and the Facebook users who wish to may sign up for it. All entries, and the details of registered users, are private. Only the page administrator will have access to them. The page administrator will be responsible for managing users’ information.

A competition in Easypromos is the same as a promotion, with the only difference being that users who enter can supply a text or upload a photo. These texts and photos are public, so that any user can see and vote for them. In this way, each participation in the promotion becomes a public entry that can be voted for by any user, irrespective of whether or not they are a fan of the page. The page administrator is responsible for managing the entries and selecting the contest winner based on the criteria defined by the administrator.

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Can I see some examples of active promotions with Easypromos?

Yes, the latest promotions created with Easypromos Premium and Basic are available on the following links:

• Easypromos Premium examples: latest Premium promotions
• Easypromos Basic examples: latest Basic promotions

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How do I install Easypromos on a Facebook page?

We have a step-by-step guide to help you install each version of Easypromos:

• Easypromos Basic: Step-by-step Installation Guide
• Easypromos Premium: Step-by-step Installation Guide
• Easypromos White Label: the Easypromos team takes care of the installation.

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How Does Easypromos Work?

In order to understand how Easypromos works we must differentiate between the following:

• How does Easypromos work from the point of view of a Facebook user?
• How does Easypromos work from the point of view of a Facebook page administrator?

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How does Easypromos work from the point of view of a Facebook user?

A Facebook user enters a Facebook page and, if this page has Easypromos installed, he or she will find a new tab with the name “Promotions”.

By clicking on this tab the user will see a list of all the promotions that are currently active on that Facebook page.

For each promotion the user will see:

1. The name of the promotion
2. The description of the promotion
3. An image of the promotion
4. The dates of the promotion
5. Optionally, you can see the number of users who have entered the promotion so far
6. Requirements of the promotion: If you have to be a fan of the page or not
7. A button to share the promotion on your wall and with all your friends
8. A button to ENTER the promotion
9. If the promotion is a competition, the user will also have access to a screen where he/she can see, vote for and share the entries of all the other participants

When the user enters the promotion he/she obtains access to an entry form in which they may optionally be required to supply the following information (the composition of the form is defined by the administrator):

1. Name
2. E-mail
3. Telephone
4. Year of birth
5. Country
6. City (Premium)
7. Gender
8. Answer a question
9. Upload a photo
10. Upload a video (Premium)
11. Check a box to subscribe to newsletter
12. The promotion’s conditions of use

After filling in the form the user gains access to the final screen where he/she is notified that he/she is now registered in the promotion. The user is given the option of recommending the application to friends and, if desired, can also post a notification on his/her wall saying that he/she has entered the promotion.

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How does Easypromos work from the point of view of a Facebook page administrator?

Any Facebook page administrator can install Easypromos. Once it is installed they will have access to the private area of Easypromos administration through the administration panel of that page.

In the private area, the administrator will be able to do the following:

• Create new promotions and competitions for their page.
• Modify the characteristics of a promotion.
• Activate and preview a promotion.
• See a list of all the users entered in the promotion. The information available is the following.
• Export the list of registered users to an Excel spreadsheet.
• Print the list of registered users.
• Make use of tools and aids for promoting the promotion itself.

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What information about the promotion or competition will the page administrator have?

From the administration area the administrator will have access to the following information:

1. List of participants in the promotion / competition.
   1. Details about each of the participants.
   2. Information about virality:
      • Who has posted the promotion on their own wall.
      • Number of invitations sent by each user.
   3. All this information can be exported to Excel (via .csv).
2. List of users who have voted for each participant (Premium version only):
   1. Facebook name
   2. Facebook profile photo
   3. Link to Facebook profile
   4. Time of vote
   5. IP address of voter

What’s more, from Facebook Insights, the page administrator can see the number of times the promos tab has been seen, as well as the number of impressions of the promo post on the page wall.

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How do I decide the winner in a prize draw or promotion?

Easypromos does not provide any automatic process for selecting a winner. It is the page administrator’s responsibility to establish the method for choosing a winner of the promotion, prize draw or contest.

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How can I inform users about who has won the prize draw or promotion?

According to the Facebook promotions guidelines it is not possible to notify winners through Facebook (that includes messages, chat or posts on profiles or walls). Therefore we recommend that participants be asked to provide their email address so that administrators are able to contact them while adhering to Facebook regulations.

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Can I create and run various promotions at the same time?

Yes, you can have as many active promotions as you wish. In the promotions tab you will see one below the other, ordered by the start date of each promotion.

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Can I modify the image or characteristics of a promotion once I have activated it?

Yes, as long as the promotion is not expired – meaning that the end date has not yet been reached – it is possible for the administrator to edit the page.

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Is it possible to change the name of the tab?

Yes, Facebook allows you to change the name of the tab in any version of Easypromos. This can be done from the Applications menu in the editing area of the Facebook page.

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As administrator, am I able to edit the submissions made by the users?

No, as administrator you can view, export and eliminate submissions to the promo, but you cannot edit them.

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Can a user participate in a promotion more than once?

This feature is only available in the White Label and Premium versions of Easypromos. In the Basic version users can only enter once.

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Am I able to see who has voted?

In the Premium and White Label versions of Easypromos it is possible to obtain a list of the users who have voted for entries. The administrator would have access to the following information: the voter’s Facebook name and profile, their IP address, and the time the vote was cast.

In the Basic version it is not possible to obtain this list.

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Can I configure it so that only fans are able to vote?

Yes, this feature is available in the Premium and White Label versions of Easypromos. It is not available in the Basic version.

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Can I use Easypromos on my Facebook profile?

No, Easypromos only works for Facebook pages, not Facebook user profiles.

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Can I publish my promotion on two different Facebook pages?

This is not possible in the Basic or Premium versions. This feature is only available in the White Label version of Easypromos.

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Can I create video competitions?

Yes, with the Premium and White Label versions you can ask users to upload a YouTube or Vimeo video. If you indicate that the promotion is votable, and therefore a competition, these uploaded videos remain available for other users to watch and vote for.

This feature is not available in the Basic version of Easypromos.

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How do I present the promotion with a video?

With the Premium and White Label versions of Easypromos it is possible to present the promotion with a Flash animation, or a video from YouTube or Vimeo for example. The video or Flash animation are not autoplay, so first an image which starts the video when pressed will have to be uploaded.

This feature is not available in the Basic version of Easypromos.

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How do I make the Easypromos promotions tab my default page?

To increase the visibility of the promotion it is highly recommended that you configure your Facebook page so that the promotion tab is the first page that non-fan Facebook users see. To do this, go to the administration area and, in the “Manage Permissions” menu, select your promotions tab in “Default Landing Tab”.

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Can I restrict the promotion to users from a specific geographic area?

No, with Easypromos it is not possible to limit the viewing of a promotion to users from a specific geographic area.

It is possible to ask for the home country and home city of users who wish to participate and specify in the conditions of use and rules of the competition that only participants from a specific geographic area will be accepted.

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Is Easypromos Free?

The first promotion for a Facebook page with the Basic version of Easypromos is free. Once this free promotion has been used, the following promotions must be paid for.

Easypromos Premium and Easypromos White Label must be paid for in all cases.

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How much does Easypromos cost?

A promotion with Easypromos Basic costs 15 US$ (the first promotion is free). The price of the promotion is fixed and DOES NOT depend on its duration or the number of fans a page has.

A promotion with Easypromos Premium costs 100 US$. The price of the promotion is fixed and DOES NOT depend on its duration or the number of fans a page has.

The White Label works under a yearly license. Contact for more information.

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How do I pay for a promotion?

Payment for promotions with the Basic and Premium versions of Easypromos can be made through Paypal.

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In the basic version of Easypromos, what difference is there between the first free promotion and the following promotions which cost 15$?

There is no difference. With the first free promotion you can create a promo using all the features available with the Basic version of Easypromos.

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Does Easypromos comply with current Facebook promotions regulations?

Yes, Easypromos is a Facebook application that adheres strictly to Facebook’s promotions guidelines.

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Where is the information about users who register stored?

The information about users who have registered is stored in Easypromos’ servers. When an administrator deletes a promotion, all the information about that promo is deleted, along with the details of the registered users.

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What does Easypromos do with the information about users?

Easypromos only uses user details in order to help with the correct running of the promotions. Easypromos will NEVER use the details of registered users for any other means.

For more information consult the Easypromos conditions of use.

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Can I specify my own privacy policy, list of regulations or terms of use?

Yes, when a promotion is activated Easypromos provides a space for defining the regulations of a promotion. Users will not be able to take part in a promotion unless they accept the promotion’s conditions of use.

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What viral tools does Easypromos have?

Easypromos makes good use of all the virality that Facebook has to offer so that the promotions can be made as visible as possible. To this end, the following features are offered:

• To administrators, the ability to post the promotion on fans’ walls.
• To users who enter the promotion, the ability to post the promotion on their own page so that their friends can see it.
• To users who enter the promotion, the ability to send invitations/individual recommendations to their friends.
• To users who see the promotion but do not enter, the ability to post the promotion on their page so that their friends can see it.
• To users who enter a competition and want to win votes, the ability to post their entry on their wall, or on other social networks, in order to encourage people to vote for them.
• To users who do not enter a competition but who do vote, the ability to post an entry on their wall, or on other social networks, in order to encourage people to vote for that entry.

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How can I make it so that the participants of the promo have to post the promotion on their wall?

With Easypromos you cannot require users to post the promotion on their wall. When users have finished registering they will have the chance to publish the promotion on their wall. What’s more, all the promotions come with a share button so that any user who sees the promotion can recommend it and publish it on their wall.

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Why is there a limit to the number of friends I can invite? Is it possible to modify this limit?

It is not possible to modify the limit of the number of friends who can be invited. This limit is not fixed and it is determined by Facebook. The limit can change depending on the individual who is using Easypromos. This is Facebook’s own anti-spam system.

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Can I require users to invite a number of friends to participate or oblige them to post the promotion on their wall?

No, it is not possible to require users to utilize Facebook’s viral tools for obtaining benefit. Easypromos provides the tools to enable users to recommend the promotion or invite their friends, but under no circumstances does it force the users to make use of these tools.

However, the administrator will obtain information in their private area about how many friends a user has invited and whether or not the user has posted the information on their wall.

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Is it possible to know if a user has published the promotion on his/her wall or how many friends he/she has invited?

Yes, this information is available. It can be accessed from the list of participants in the promotion.

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Can I know which users have become fans or taken part in the promotion after receiving an invitation?

No, this information is not available.

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Why can’t I see my promotion even though I’ve activated it and it appears in my active promotions tab?

For a promotion to be visible in the tab on your page it must be activated and within the publication and end dates. The dates of the promotion depend on the time zone in which the promotion is defined.

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When I am in the form for creating the promotion I click on the “Create promotion” button and it takes me to a page with a list of promotions from other pages. What is happening?

When you spend too long on the form for creating a promotion sometimes Facebook can disconnect the user’s session. When the user’s session is disconnected, the promotion is not created, and so is not saved, and the user is redirected to a list of all the active promotions in Easypromos. If this happens it is necessary to create the promotion again. We recommend having the descriptive texts and conditions of use of the promotion already prepared in a separate document so that they can be copied and pasted onto the form.

This incident has only been reported in the Basic version of Easypromos.

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I have a contestant who has won a lot of votes in a short time. What is happening?

Easypromos verifies that users who vote have existing Facebook profiles. It does this by using the authentication and security systems provided by Facebook for developers.

Easypromos also verifies that users can only vote for a participant once.

Users have the opportunity to share their entry on social networks and other media that is external to Facebook as a way of gaining more votes.

More information about effective management of voting competitions: Read more

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What is the difference between the White Label version and the Premium version?

The main difference is that the White Label version allows you to apply your own brand name to the application. This means that in the White Label version there is no mention made of Easypromos.

The other differences are as follows:

• With the White Label version you can configure your Google Analytics code, or other statistics, so as to be able to monitor promotions with your usual statistical tools.
• White Label applications are installed in separate servers to Premium and Basic applications, meaning that they won’t be affected by incidents with the other versions.
• With the White Label version you can publish your promotions on other Facebook pages, not just your own.
• With the White Label version you can completely personalize Easypromos to meet your needs since it is possible to apply custom-made developments.

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How can I sign up for an Easypromos White Label solution?

The Easypromos White Label solution is sold by means of a user license. In order to sign up for the White Label solution we recommend using the contact form. The Easypromos sales team will respond in less than 24 hours.

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What difference is there between a White Label solution in a dedicated server and in a shared server?

The White Label solution in a dedicated server means that the application will be installed in a server that is exclusively for you. The main advantage is that the application will not be affected by possible incidents that may occur in a server due to the use of other promotions or White Label applications.

The other advantage of having a White Label solution in a dedicated server is that we provide the opportunity for carrying out custom-made developments to your White Label application should you need them.

The White Label solution in a shared server means that the White Label application you contract will share a server with other White Label applications that are active in that moment. It is not possible to carry out custom-made developments to a White Label solution in a shared server.

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How long does it take for the White Label solution to become available once I have bought the license?

Once you have bought the license, the Easypromos White Label solution will be ready for creating the first promotion within the following time periods:

• White Label in a shared server (annual license or one-off license): 24 horas.
• White Label in a dedicated server (annual license or one-off license): between 3 or 4 days.

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